Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers.

Enterprise Management 305

Enterprise Management Sales Management Work Management Marketing Management 305

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management? Let’s get into it!

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

Top of Funnel 104

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 104

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 113

Tactics Work Management B2B Marketing Marketing Management 113

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Verticals 115

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 115

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 118

Work Management Marketing Management Budget Programs Software 118

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. The whole process has been brutal.

Paid Search Agency 107

Paid Search Agency Work Management Marketing Management Advertising Agencies 107

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 87

Work Management Enterprise Management Digital Asset Management Marketing Management 87

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Vendors 86

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Planning 96

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Is the reporting actionable? How do you track and report on SERP features?

Enterprise Management 97

Enterprise Management Digital Asset Management Work Management Marketing Management 97

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Get the daily newsletter digital marketers rely on.

Enterprise Management 73

Enterprise Management Marketing Management Vendors RFP 73

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Heinz Marketing

NOVEMBER 3, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. Managing a marketing team can be difficult. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing.

Work Management 139

Work Management Marketing Management Tips Lead Ranking 139

TrustRadius Marketing

OCTOBER 27, 2022

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Personalize Your Communications .

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

APRIL 14, 2023

To achieve that longevity, you'll need your marketing, sales, and customer service teams to work together as one. Revenue operations (RevOps) can make this process much more manageable. We’ll then show you how HubSpot's Operations Hub helps with your RevOps process and removes duplicate records.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. The Job of Sales Content. Sales content must focus on creating buying intent.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Salesforce Marketing Cloud

NOVEMBER 19, 2021

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Most companies use the funnel to track prospects as they move through sales stages, adjusting strategies and marketing methods in response to their behaviors. Why is the sales funnel important?

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process.

Marketing Automation Services 110

Marketing Automation Services Marketing Management Vendors Marketing Automation 110

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. Content marketing is a conversation.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. And that’s where marketers can save the day. Landing pages.

Paid Search Agency 111

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 111

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. And, closer to home, your competitors are deploying AI chatbots to handle customer service around-the-clock.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122