Market?ing Mix Modeling, Multi-Touch Attribution, or both?
ScanmarQED
JANUARY 22, 2024
Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success.
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