Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Who are they? Where are they?

Business 65

Business Social Media Youtube Facebook 65

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Convince & Convert

NOVEMBER 14, 2011

The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. Here are the five steps you need to follow to go international with your social media marketing. Choose the right social networks for the country.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

KEO Marketing

JULY 28, 2016

Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. Social media networks are very different from one another.

Social Media 48

Social Media Planning Marketing Plans Social Marketing 48

NuSpark Consulting

MARCH 29, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Advertising Lead Nurturing Media Planning Social Media'

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.

Training 113

Training Video Marketing Skype Effectiveness 113

B2B Marketing Traction

SEPTEMBER 30, 2010

The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

Social Media 100

Social Media Guidelines Media Social Networks 100

Sprout Social

JULY 6, 2022

Interestingly, top times on Twitter for financial institutions were highly varied, perhaps reflecting a global audience’s ready engagement with short updates on news and markets worldwide. The highly varied engagement times could perhaps reflect a global audience’s ready engagement with short updates on news and markets worldwide.

Twitter 97

Twitter Best Practices A/B testing Social Media 97

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. Create a Social Media Plan for Sharing Content. Optimize your messages for each network.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Price: Marketing Hub Professional: $800/mo.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Associate Director of Digital and Social Media Marketing Felicity Vallence.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Outbound Engine

SEPTEMBER 16, 2019

Check up on your social networks. If so, it’s a good time to share something with your network. Marketing automation can help with this, but few platforms will write content for you. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan.

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). 78% want social networks to foster collaboration (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

EMagine B2B Blog

NOVEMBER 19, 2014

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Consistency is one of the most important commandments of social media. The golden rule is never over commit.

Social Media 40

Social Media Media Ideal Customer Profiles B2B 40

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Sprout Social

SEPTEMBER 24, 2018

Instagram is now the third largest social network. For example, CBS This Morning was one of the first major network channels to jump into an Instagram TV strategy. For instance, the Food Network used IGTV to provide a quick video on how Reese’s Peanut Butter Cups are made. How to use Instagram TV.

Verticals 102

Verticals Youtube Ad Frequency Ideal Customer Profiles 102

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. This is your chance to ask one of the masters anything you want about SEO and social media. This requires you to integrate your SEO and social media strategies. Social networks also feature search.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #4: Social media participants expect companies to join the conversation.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. How will you evaluate whether your plan is working?

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Be sure to keep these motivators in mind when you are crafting your email marketing messaging and creating your social campaigns. Check out our Social Media Tactical Plan !

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?

Twitter 48

Twitter Marketo Webinar Metrics Sample 48