Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? First Things First – Establish Your Social Media Goals. By what date?

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. This report will give you a good idea of who has a strong online presence, and who is investing heavily in marketing.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Step 2: Write the Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Later, he founded his own marketing technology consultancy. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

Business 65

Business Social Media Youtube Facebook 65

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Buffer

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. It takes time to build up an audience on social media. Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments.

Best Practices 160

Best Practices Social Media Work Management Planning 160

NuSpark Consulting

MARCH 29, 2015

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Advertising Lead Nurturing Media Planning Social Media'

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

Training 113

Training Video Marketing Skype Effectiveness 113

Adobe Experience Cloud Blog

APRIL 24, 2012

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing. This is your chance to ask one of the masters anything you want about SEO and social media. This is your chance to ask one of the masters anything you want about SEO and social media. Social networks also feature search.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. How to find your own best times to post on social media. Consumer goods social media resources.

Twitter 97

Twitter Best Practices A/B testing Social Media 97

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

Social Media 100

Social Media Guidelines Media Social Networks 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). 78% want social networks to foster collaboration (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to plan.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Outbound Engine

SEPTEMBER 16, 2019

Check up on your social networks. If so, it’s a good time to share something with your network. Marketing automation can help with this, but few platforms will write content for you. Check your Facebook business page, and maybe Instagram or Twitter if those are part of your social media plan.

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing. Brian Carroll.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. How will your company decide if and when to alter your plan, and who will make that decision?

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Buzz Marketing for Technology

APRIL 6, 2011

And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

EMagine B2B Blog

NOVEMBER 19, 2014

As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Consistency is one of the most important commandments of social media. The golden rule is never over commit.

Social Media 40

Social Media Media Ideal Customer Profiles B2B 40

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Sprout Social

SEPTEMBER 24, 2018

As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. Instagram is now the third largest social network. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels.

Verticals 102

Verticals Youtube Ad Frequency Ideal Customer Profiles 102