Vision Edge Marketing

JANUARY 12, 2021

Niches are segments of a larger market that have own unique needs, preferences, or that makes it different from the market at large. Companies pursing niches, need strategies that organize a product, associated content, and offers around this specific specialized segment. What You Need to Consider When it Comes to Niches .

Verticals 179

Verticals Business Segmentation Work Management 179

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Vision Edge Marketing

DECEMBER 5, 2023

Are you at risk in any of your vertical markets ? The best segment for expansion is not necessarily the largest one. Attend this workshop to learn a proven and proprietary framework to prioritize multiple market opportunities so you can focus available resources on the market segments with the highest business potential.

Jigsaw 199

Jigsaw Lead Ranking Allocation Advertising Agencies 199

Vision Edge Marketing

JANUARY 30, 2024

Market Development : Entering new markets or reaching new customer segments. These four are among the most popular: Vertical Market : Focusing on a category of business. Verticals can include industries as broad as pharmaceuticals, transportation, or real estate. As time has progressed, specialized approaches have evolved.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Vision Edge Marketing

MAY 29, 2012

But what if we stepped back and could use scenarios as a creative way to segment the market? By analyzing the possible scenarios each segment potentially faces, you can create marketing strategies and programs suited for a particular scenario. After all, different customer sets face different scenarios which trigger their response.

Segmentation 100

Segmentation Lead Ranking Lead Scoring Verticals 100

Zoominfo

JANUARY 5, 2024

Advanced Segmentation Many companies today target by industry or segment — potentially leaving parts of their market untapped. The bottom line: ZoomInfo and Google’s partnership allows sales, marketing and operations professionals to deliver the speed, personalization, and scale that buyers demand.

Zoominfo 130

Zoominfo Work Management Marketing Management Google 130

chiefmartech

DECEMBER 4, 2017

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers.

Enterprise Management 80

Enterprise Management Verticals Amazon Work Management 80

ClickZ

MAY 2, 2020

Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand. In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. Standard ads vs COVID-19 based ads, what performed better?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Webbiquity

APRIL 14, 2020

One fascinating breakout is how the tech sector is being impacted differently than other B2B segments, outside of healthcare (healthcare-related businesses are facing their own, unique demand impacts in response to this pandemic). But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments?

Marketing Budget Creation 342

Marketing Budget Creation Paid Content Planning Peer-to-peer 342

The Point

MAY 19, 2020

Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. A “lead recycling” or “re-nurture” program for leads rejected by sales or otherwise returned to nurture, perhaps segmented based on a “reason” field (ex: budget, competition, timeframe).

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Vision Edge Marketing

FEBRUARY 25, 2020

This is achieved by developing clear customer segments, analyzing how the customer uses the product or service, and determining the competitive advantage needed to acquire the customer. Measures and metrics such as preference, adoption rate, and segment penetration rate begin to come into play in the Upstream.

SIC 142

SIC Marketing Management Verticals Clickthrough 142

xiQ

MARCH 31, 2023

Tiered Account Segmentation In B2B sales, it’s important to prioritize specific accounts that have the potential to generate significantly more revenue than the average customer. For Tier 2, companies should develop vertical and job role personalized campaigns that speak to the specific needs and goals of this group.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Martech

SEPTEMBER 18, 2023

Q: What kinds of segmentation do you do? A: We segment by size. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states. That’s where I personally found it useful and where we coach the team to leverage it around vertical persona-based messaging.

Marketing Automation Services 113

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 113

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Expand your team to handle the larger content workload. Conduct a Market Analysis.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

Zoominfo

MAY 11, 2020

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place? Step 1: Begin with a Buyer-Centric Approach.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

chiefmartech

OCTOBER 22, 2023

Then there are a couple hundred category and vertical market leaders in the torso. Yet it’s probably the least understood segment of the landscape. Vertical software companies — specialize in a specific industry (small or large). Think public companies with a market cap greater than $20 billion.

Long Tail Marketing 109

Long Tail Marketing Product Verticals Marketing & Strategy 109

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 128

Youtube Verticals Mobile Marketing Video Marketing 128

The Point

NOVEMBER 15, 2010

The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly. Segmentation needn’t translate into 7 different versions of every email, however, or writing radically different copy from one version to the next. Take advantage of it. Lead source.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Flip video ads use computer vision technology and Google's AI to automatically transform horizontal videos into vertical and/or square videos.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Heinz Marketing

APRIL 26, 2023

Segment your accounts: There are multiple ways for account segmentation. You can start by vertical and then further segment those accounts based on their intent and engagement level. A further level down for segmentations is then based on Personas.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 103

chiefmartech

MAY 7, 2024

The vast majority of these products live in the “long tail” of small businesses, startups, and side hustles that specialize in a particular function, vertical, region, or platform ecosystem. Now, that doesn’t mean these 14,106 are all large-scale software businesses.

Long Tail Marketing 131

Long Tail Marketing Work Management Marketing Management Product 131

SmartBug Media

FEBRUARY 15, 2021

Work toward cleaning out your existing lists by segmenting them based on where the contact is in the Buyer’s Journey (e.g., This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy. That’s a pretty high number!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Work toward cleaning out your existing lists by segmenting them based on where the contact is in the Buyer’s Journey (e.g., This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy. That’s a pretty high number!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBrief - Marketing

DECEMBER 7, 2023

The tool generated two mutually exclusive respondent pools totaling 4,835 US consumers – one segment represented consumers who were planning to shop during Cyber Week, and the other segment represented shoppers planning to shop during the December holidays (Christmas, Hanukkah, etc.). Below are three key findings.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Litmus

FEBRUARY 29, 2024

There are 4 billion daily email users that across all generations, business verticals, and email is uniquely positioned to help brands drive revenue efficiently and effectively across all stages of the customer journey. This becomes especially critical amid the escalating battle for inbox attention.

Email Marketing 88

Email Marketing Planning Privacy Verticals 88

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Email Marketing Automation 113

Webbiquity

OCTOBER 16, 2018

Amplify Your Content Through Vertical Websites. Across a growing number of industry segments, vertical websites are being launched that function much like trade magazines: they publish industry-related content, offer advertising and other promotional campaign opportunities to vendors, and may even host conferences.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. “ Remember, choose trusted partners and segment the data for the maximum impact. This paints a detailed picture of their intent and concerns.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SalesIntel

MARCH 24, 2023

Create those segments that were described in those concentric circles, and then segment your own data and leverage our data to support it. Those are two segments. Those segments are what we did at SalesIntel! Those segments are what we did at SalesIntel! Focusing on verticals is a great example.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Webbiquity

MAY 30, 2019

For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. Focus on each segment differently and personalize your content in order to show the most relevant information. Again, every target group has different needs.

Personalization 250

Personalization Planning Paid Search Agency Marketing Automation Services 250

illumin

MAY 28, 2024

Additionally, advertisers can use this information and segment their target audiences accordingly. As a new signal arrives and older signals decay, vertices and edges are introduced into a weighted graph that is then regularly analyzed for relationships, fraud, and unique identity.

Advertisements 70

Advertisements Advertising Marketing Attribution Allocation 70

ClickZ

JUNE 19, 2023

With this enhanced segmentation, you can target your content campaigns with even greater precision and personalized messaging. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135