Convince & Convert

OCTOBER 2, 2015

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. Provide Better Customer Service.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Influitive

APRIL 6, 2018

In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our.

Word of Mouth 215

Word of Mouth Viral Marketing Social Media Business Blogging 215

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

Social Media 78

Social Media Media Brand Identity Branding 78

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY? Lead by example.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

EveryoneSocial

DECEMBER 23, 2022

Whether your advocacy program is 100 people or 4,000 – leveraging employee advocacy literally starts word of mouth conversations as Andy points out. So what about word of mouth reputation? We hear so many stories like this. EXTRA: check out the official West Virgina Department of Commerce website if you haven’t already.

Word of Mouth 52

Word of Mouth WOM Work Management Marketing Management 52

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. It’s currently the most popular social media app among U.S.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. Where do you think WOM fits into a traditional lead generation strategy ?

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MAY 25, 2005

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. They have it wrong. Why or Why not?

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? Social Media in the Workplace. We all have our “reasons” so let’s get to the points! MSLGroup ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Go back to the early mention of referrals and word of mouth as marketing strategies.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Martech Advisor

JANUARY 29, 2020

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. To Summarize.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

ClearVoice

JUNE 12, 2020

This content can be user-generated-content (UGC), which brands see as word-of-mouth (WOM) marketing from your loyal customers. This content can be user-generated-content (UGC), which brands see as word-of-mouth (WOM) marketing from your loyal customers. ContentMarketing |… Click To Tweet.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. However, different-aged buyers think of “word of mouth” differently.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Digilant

APRIL 22, 2021

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. This feedback can be used on a dealer’s website and social media, which is free content.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. This feedback can be used on a dealer’s website and social media, which is free content.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. This feedback can be used on a dealer’s website and social media, which is free content.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Vision Edge Marketing

JANUARY 9, 2013

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Recently we’ve been asked about measuring brand equity.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Bluetext

MAY 8, 2023

UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DM (Direct Message) A private chat between you and another person on social media.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Huptech Web

APRIL 30, 2024

Before building a program or a system, research and figure out what your customers are really into— social media is your biggest ally. By WOWing them, you get WOM (Word-of-Mouth). But have you thought about giving them some of what they want and showing them that you’ve got more good stuff?

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Navigate the Channel

JANUARY 2, 2024

They may rely on traditional forms of information and recommendations, such as word of mouth. They don’t conflate WOM with a stranger’s review online. When businesses encourage customers to share their experiences on social media, this user-generated content can provide real-time insights and counterbalance older reviews.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. Over 90% of consumers trust WOM marketing recommendations over any other type of marketing Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. But employees are also talking about your brand online.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Martech Advisor

AUGUST 26, 2019

Similarly, you might have noticed clickbait sites focusing on the ‘90s nostalgia as millennials and Gen Z both predominantly use social media. Word-of-mouth marketing (WoM) and its online contemporary, viral marketing are effective to spread your word like wildfire and, brands need to find ways to achieve that.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Blogs, podcasts, WOM, etc.) It’s a momentum thing.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Hubspot

AUGUST 30, 2019

In a world where journalists, influencers, and social media users (just to mention a few) influence virtually every narrative, brand management is how you can take control of your business’s story. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Tony Zambito

APRIL 12, 2011

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.    True but in terms of engaging, offering a more robust way of selecting different social networks to engage in word-of-mouth can be a means for buyers to have an easy ready vehicle to do so. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines.

Work Management 128

Work Management Marketing Management Service WOM 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines.

Work Management 127

Work Management Marketing Management Service WOM 127

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. Here's what's on tap for marketing industry events for March. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120