SalesGrape
NOVEMBER 19, 2023
One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth. Telemarketing offers a unique opportunity to connect directly with pharmacy decision-makers, build relationships, and ultimately increase sales.
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Driving seminar and webinar attendance. Validating direct marketing lists.
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Only B2B
FEBRUARY 6, 2018
There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. While their arguments make sense, we cannot deny that companies still use outbound strategies for demand generation successfully. For example, email blast.
Savanta
JANUARY 25, 2017
Establishing high levels of brand awareness is critical to this and when we asked B2B buyers to reveal how suppliers come to their attention during the buying process, they suggest using three complementary activities to build brand awareness: 68% advise reaching out through face-to-face channels – sales visits, trade shows and other events.
ViewPoint
NOVEMBER 27, 2017
By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Especially focus on qualified lead sources such as trade show leads. People who attend webinars can buy, and people who register for the event will buy at the same rate.
Biznology
JULY 31, 2015
As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance. Don’t ditch old lead lists.
Webbiquity
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.
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