SpotMe Blog

JUNE 20, 2023

LAUSANNE, Switzerland, June 20, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Viseven, a global MarTech services provider that helps pharma and life science companies worldwide deliver trailblazing and personalized omnichannel customer experiences.

Advertising Agencies 59

Advertising Agencies Digital Transformation Touchpoints Domain 59

Contently

FEBRUARY 28, 2023

By incorporating podcasts into a content marketing plan , businesses can create a more cohesive and integrated approach that leverages multiple touchpoints to reach and engage with their audience. In fact, Morning Brew reports that podcast ad revenue surpassed $1 billion last year and is expected to grow in 2023 and 2024.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

chiefmartech

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. And they think it’s dropped significantly over the past two years. That can’t be good. Now, it’s understandable how this could be trending in the wrong direction.

Enterprise Management 125

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 125

Martech

OCTOBER 18, 2021

California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. This move leverages DOOH, which has undergone a digital transformation over the last two years. COVID-19 has only sped up this marketing transformation.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 89

Salesforce Marketing Cloud

DECEMBER 1, 2022

I hope you find something that speaks to you and carries you into 2023 feeling inspired. Michal Geller, the president of ecommerce and digital at Newell Brands — Sharpie, Crock Pot, Food Saver, Elmer’s Glue, Graco — manages many brands. Podcast: Equity-Centered Digital Transformation. Listen now on Our Digital Nation.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Adapting to industry changes. times better ad recall.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Martech

MAY 11, 2022

Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. Although UA is set to sunset in July 2023, Google notes users will be able to access their data up to six months after that time. What we know. How to prepare for a seamless GA4 transition.

Marketing Analytics Tools 68

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Tiecas

MARCH 21, 2024

Multiple Touchpoints & Stakeholders: Today’s industrial buyers interact with your brand across various channels and engage with multiple decision-makers. Here’s why: Long Sales Cycles: The journey from awareness to purchase can stretch over months or even years. Attributing wins solely to recent marketing activities is inaccurate.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 106

Analytics Enterprise Management Work Management Business 106

Bannerflow

JULY 5, 2022

However, even store-based retail is switching it up to deliver a more digital-led approach. McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. Retail goes Digital.

Digital Transformation 96

Digital Transformation Marketing AI Work Management Peer-to-peer 96

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Martech

MARCH 15, 2022

Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023. Google is the leading collector of user data.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

SmartBug Media

AUGUST 16, 2023

July 2023 Engage App Users With Rich Push Notifications Learn More > Klaviyo Update Details Klaviyo has introduced a new feature that allows you to add images to your mobile push notifications for both Android and iOS apps, enhancing their richness and context.

Product 52

Product Marketing Management Advertising Agencies Opt-in 52

Valasys

APRIL 17, 2023

Table of Content: What marketing technologies will dominate 2023? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023? Automation in Marketing have marked the advent of 2023.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

PathFactory

NOVEMBER 13, 2023

Improved Customer Engagement: By leveraging RESUL’s connected experiences and PathFactory’s interactive content capabilities, businesses can engage customers across multiple touchpoints—both offline and online-–to create a seamless experience that drives better engagement.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Advertising Agencies 52

Martech

JUNE 12, 2023

Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. E.g., email touchpoints with website personalization and commerce recommendations? Get MarTech!

Enterprise Management 104

Enterprise Management Digital Asset Management Work Management Marketing AI 104

Martech

NOVEMBER 2, 2022

Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. COVID-19 has only sped up this marketing transformation. Customers are telling brands a little bit about themselves at every touchpoint, which is invaluable data.

Work Management 110

Work Management Marketing Management Vendors Touchpoints 110

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online.

Digital Transformation 102

Digital Transformation Work Management Marketing Automation Services Marketing Management 102