Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. YoY in 2023. Why we care.

Paid Search Agency 104

Paid Search Agency Spending Advertising Agencies Ads 104

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Did COVID-19 accelerate digital transformation? Download the results!

Customer Surveys 86

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 86

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too! In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

SmartBug Media

NOVEMBER 9, 2023

October 2023 Age Gating: SMS Marketing for Alcohol Brands and Merchants Learn More > Klaviyo Update Details Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

SmartBug Media

DECEMBER 12, 2023

November 2023 Automated Workflows Have Undergone A Transformation Learn More > Klaviyo Update Details Klaviyo gave the flow builder a facelift, making it easier to use so you can create flows, troubleshoot them, and increase conversions faster.

Product 59

Product Paid Search Agency Advertising Agencies Deliverability 59

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Paid Search Agency 110

Sana Commerce

APRIL 17, 2023

Sana Commerce is proud to announce our new partnership with Great Innovus , an award-winning service provider committed to digital transformation through innovative technology solutions. Great Innovus was searching for a partner to augment their existing Digital Transformation services with an innovative e-commerce solution.

Digital Transformation 52

Digital Transformation eCommerce Transparency Distribution 52

Salesforce Marketing Cloud

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

CMSWire

JANUARY 5, 2024

A profile of Myles Suer, Strategic Marketing Director at Privacera — one of CMSWire's top contributors of 2023. Continue reading.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Digital Transformation Business 89

Martech

MAY 16, 2023

That doesn’t mean we’ve abandoned our multi-faceted digital environments. There was, however, something of a deceleration in digital transformation (after the insane acceleration of 2020), arguably leading to the retrenchment we saw in a number of marketing tech companies that had perhaps grown too fast. Get MarTech!

Customer Surveys 91

Customer Surveys API Digital Transformation Budget Programs 91

Sana Commerce

JANUARY 5, 2023

With this changing landscape due, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond. In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. The top 5 manufacturing trends to watch in 2023: 1. Looking for more trends?

Trends 98

Trends Digital Transformation Forrester Order 98

SmartBug Media

NOVEMBER 9, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! October 2023 Instagram First Comment Support *Available to Marketing Hub Pro+ customers Learn More > HubSpot Update Details With First Comment Support, you can schedule the first comment on your Instagram posts.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Hinge Marketing

MARCH 14, 2023

Their top concern for 2023? In this article, we highlight a few of the findings from the 2023 High Growth Study: Consulting Edition by outlining the four key advantages of High Growth consulting firms that helped cement their path to growth and profitability. Over 300 consulting firms participated in this year’s study.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. We all know how the pandemic accelerated digital transformation. Get MarTech!

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency Marketing Management 106

SmartBug Media

JULY 20, 2023

June 2023 NEW Product Reviews Powered by Klaviyo Learn More > Klaviyo Update Details 95% of consumers read reviews before purchasing a product or service. June 2023 Klaviyo Expands Into Wellness Vertical Learn More > Klaviyo Update Details Are you a health and wellness business offering client-based services?

Product 52

Product Advertising Agencies Verticals Template 52

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. And social data is at the center of many marketing transformations. The post 10 AI marketing tools your team should be using in 2023 appeared first on Sprout Social. Companies are investing in these tools to get more out of their efforts.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

SmartBug Media

JULY 20, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! June 2023 New Re-Imagined CTA Tool *available to all Sales and Service Starter+ customers Learn More > HubSpot Update Details HubSpot has updated its platform to allow users to prioritize deals and tickets using colored object tags.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

SmartBug Media

SEPTEMBER 15, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S. See how we are supporting Commerce Hub > So many amazing updates came out of INBOUND 2023!

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

JUNE 9, 2023

May 2023 New Partner Integration: Buy With Prime Learn More > Klaviyo Update Details This integration enables Klaviyo users to sync their Buy with Prime order and customer data for a more comprehensive view of each customer, allowing businesses to provide targeted communications, nurture relationships, and drive repeat purchases.

Product 52

Product Advertising Agencies Marketing Management SMS 52

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Get MarTech!

eCommerce 103

eCommerce CMS Development Marketing AI SMS 103

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

SmartBug Media

AUGUST 16, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today! This blog will explore the latest product updates and how they can benefit your business.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

SmartBug Media

JUNE 9, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! May 2023 Edit Subscriptions With HubSpot Payments *available to all Payments customers **HubSpot Payments is available to U.S. This blog will explore the latest product updates and how they can benefit your business.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

SmartBug Media

MARCH 2, 2023

Get ready to stay ahead and take your digital marketing strategy to the next level! February 2023 Advanced Marketing Reporting Who this applies to: To use both multi-touch revenue attribution and customer journey analytics, you need Marketing Hub Enterprise. Available on all Sales Hub & Service Hub plans.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Hinge Marketing

JANUARY 10, 2023

They are more likely to use digital technology across a wide range of business processes (details of the types of technologies used are available in the full industry reports). This digital advantage is also apparent when it comes to the topic of a large-scale digital transformation. Download the Free Executive Summary.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

GrowPowerful

JULY 6, 2023

Ignite Your Success by Keeping Your B2B SaaS Marketing Firing on All Cylinders Keep the fuel flowing The ongoing acceleration of digital transformation coupled with Artificial Intelligence has created a hyper-competitive landscape for B2B SaaS companies. Keep the gas pedal to the floor.

Digital Transformation 52

Digital Transformation Paid Search Agency Storytelling Startups 52

ANNUITAS

NOVEMBER 29, 2023

– CMOs are not a trusted digital transformation leader: Given where CMOs tend to focus and given their lack of inclusion in the growth equation, CMOs have a fundamental disadvantage in the C-suite already. All of this leads to a fundamental problem when it comes to digital transformation.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

NOVEMBER 30, 2022

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech. Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN. Click here to view more MarTech webinars.

Webinar Metrics 93

Webinar Metrics Advertisements Advertising Television marketing 93

Sana Commerce

JANUARY 5, 2023

With this changing landscape, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond. In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. The top 5 manufacturing trends to watch in 2023: 1. Looking for more trends?

Trends 52

Trends Digital Transformation Forrester Order 52

The Customer

JANUARY 5, 2023

Global experience leader Rightpoint , a Genpact company, will be participating in the NRF 2023 Retail’s Big Show in New York City January 14 – 17, 2023 to share insights into delivering experiences that drive growth by transforming how people and businesses interact with one another. This event will be held on Jan.

Customer Satisfaction 52

Customer Satisfaction Digital Transformation Paid Search Agency Work Management 52

Salesforce Marketing Cloud

DECEMBER 13, 2022

One thing rings true: Digital transformation is helping service organizations deliver success now with personalized and empathetic interactions with their customers. Here are three things you need to know when building your 2023 service plans. As you build plans for 2023 and beyond, keep the customer journey in focus.

Service 98

Service Planning Personalization Peer-to-peer 98

Square 2 Marketing

MAY 11, 2023

To drive demand, leads, sales opportunities and new customers, revenue companies today are doubling down on digital marketing tactics. In fact, many companies are going through a digital transformation to upgrade this part of their business. That’s where digital marketing agencies come in.

Paid Search Agency 75

Paid Search Agency Advertising Agencies Ad Agencies Digital Transformation 75

ANNUITAS

MARCH 1, 2023

The financial benefits speak for themselves , but the benefits to process and internal alignment (and employee satisfaction) make naming a CGO a mandate for 2023. As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Thinkers360

MARCH 1, 2024

In this edition, we speak with Maria Villablanca Co-Founder and CEO, Future Insights Network , a fast-growing network of over 130,000 manufacturing, supply chain, and digital transformation leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Digital Transformation 52

LeanData

JANUARY 5, 2023

So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023. While some optimists are predicting an increase in software spend, most industry pros indicate that SaaS spend actually will decline in 2023, and here’s why.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Martech

FEBRUARY 24, 2023

From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care. It’s surprising at this late date to see how much of marketing’s digital transformation is still a work in progress. However, 26% disagreed to some extent, according to the survey of 355 marketers. Get MarTech! In your inbox.

Marketing Report 106

Marketing Report Personalization Work Management Marketing Management 106