chiefmartech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Convince & Convert

JANUARY 31, 2024

between 2022 and 2027. Use methods like A/B testing, surveys, and feedback to test and experiment with different variables of your social media marketing. The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world.

Social Media 130

Social Media Efficiency Work Management Marketing Management 130

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. annually through 2027. But there are some caveats to consider.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. She’s recently focused on writing about developing data-friendly surveys–in other words, how to craft a survey that returns data in a parsable and analyzable manner without tons of manual intervention.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 98

B2B Marketing Budget Programs ROI Planning 98

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech

MARCH 14, 2023

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Sprout Social

OCTOBER 26, 2023

Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. billion by 2027. Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform. per internet user.

Statistics 124

Statistics Marketing Budget Advertising Agencies Marketing Strategy 124

ClickZ

FEBRUARY 4, 2021

With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth. Sellercloud notes that 73-80% of consumers surveyed plan to maintain their new shopping habits. D2C opportunities increase thanks to ecommerce boom.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

ClearVoice

MARCH 6, 2023

The gig economy and the future of work In 2022, McKinsey’s American Opportunity Survey (AOS) found that 36% of employed Americans were independent workers. A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. In 2016, that figure was 27%.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Unbounce

JUNE 28, 2022

billion by the year 2027. Then, survey your audience to find out where they like seeing your posts. According to an Accenture survey, 91% of customers say they’re more likely to shop with brands that provide personalized experiences. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year. As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

SmartBrief - Marketing

AUGUST 1, 2023

billion this year and annually grow at 10.44% through 2027. Marketers have started responding: a recent survey of advertisers found that more gaming investment is in the cards for 63%. Statista estimates that livestreaming will reach $11.7

Video Marketing 52

Video Marketing Paid Search Agency Opt-out Newsletter 52

Madison Logic

AUGUST 10, 2023

A recent survey from employment and labor law firm Littler found that 71% of U.S. employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. compound annual growth rate by 2027. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Valasys

NOVEMBER 21, 2018

Research Report Insights (RRI) analysis has predicted that the IBM Watson services market is set to record an outstanding rise in valuation period of 2027. By the ending of 2027, IBM Watson administrations are estimated to be sold for over US$ 19.7

Enterprise Management 56

Enterprise Management Marketing AI Marketing Management Forecasting 56

Bannerflow

FEBRUARY 3, 2023

The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Whilst UK-based surveys have found that 37% of us played mobile games more during the pandemic. Depending on your business offering, TVOD or even AVOD may be more worthwhile. Take the iGaming industry, for example.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments. The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. In the survey, I asked two questions: "How often do you watch live videos?" And brands are taking notice.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

TrustRadius Marketing

APRIL 21, 2022

Billion by 2027. Customer surveys can be used to find disgruntled users before their moment of “ugh, ill reach out”. (Salesforce 2020) The help desk software market share is projected to reach $11 billion by 2023. Transparency Market Research, 2021) The help desk software market share is projected to reach a revised size of $21.8

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It is projected that by 2027, over 6 million users will be using different social channels. However, YouTube or LinkedIn users prefer slightly longer form content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. Oftentimes, each of these martech instances store their own set of data, only compounding the problem of existing data applications. .

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Outgrow

FEBRUARY 28, 2024

trillion by 2027. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. billion by 2027. In one survey, 88% of respondents said they look more favorably on emails that feel personally written for them. That is four times higher than any other digital marketing channel.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Outgrow

FEBRUARY 25, 2024

trillion by 2027. According to a recent survey by McAfee, AI tools can match the voice of a victim up to 85% in an imposter scam. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2

Statistics 52

Statistics Outgrow Resource Management Stats 52

Top Rank Marketing

SEPTEMBER 8, 2023

Study] When it comes to the primary concerns chief marketing officers are facing, marketing’s return on investment (ROI), recession fears, and rising pressure to boost profits were the leading challenges, according to recently-released survey data of interest to B2B marketers. MarTech What’s Keeping CMOs Up at Night?

Marketing AI 138

Marketing AI Budget Programs B2B Marketing Studies 138

Single Grain

JUNE 5, 2023

from 2020 to 2027. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. from 2020 to 2027. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. billion audio listeners by 2027. billion internet users. of global advertising efforts.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Zoominfo

JUNE 3, 2021

The arrival of the pandemic normalized working from home, causing a three-year acceleration of technology adoption in North America, according to a McKinsey Global Survey of executives. percent between 2020 and 2027. The accelerated adoption of technolog y. In 2019, the global virtual events market was valued at $77.98

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. But few marketers have the data they need to inform decision-making, a Capgemini survey found. billion in 2020 to $14.9

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Zoominfo

JUNE 3, 2021

The accelerated adoption of technology The arrival of the pandemic normalized working from home, causing a three-year acceleration of technology adoption in North America, according to a McKinsey Global Survey of executives. percent between 2020 and 2027. In 2019, the global virtual events market was valued at $77.98

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. billion by 2027. Hive) The average click-to-open rate for all industries is 14.1%.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

chiefmartech

JANUARY 11, 2021

Data from a recent 2021 Revenue Operations and Customer Acquisition Benchmark Report produced by ringDNA and RevOps Squared revealed that 28% of the companies surveyed are spending $400 or more per rep (SDRs or AEs) per month: That’s a pretty significant investment. billion market by 2027. billion market by 2023.

Sales Management 109

Sales Management Digital Marketing Funnels Touchpoints Top of Funnel 109

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. The survey further revealed that marketers consider influencer marketing their fastest-growing online customer-acquisition channel, surpassing the growth of organic search and email marketing. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales.

Marketing Budget 298

Marketing Budget B2B Marketing B2B Planning 298

Porch Group Media

AUGUST 22, 2022

In fact, according to the survey of 2,000 adults who currently own a home or plan to in the future, half (51%) of younger buyers aged 18 to 43, and nearly one third (32%) of those ages 57 to 75 say “community” has become more important over the past year. billion by 2027. Outdoor Living Space. OTT and CTV.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

ClearVoice

JUNE 19, 2023

Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. By 2027, mobile will generate $384.9 In 2027, researchers see social media advertising revenue growing to $385 billion worldwide.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52