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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1%

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The customer data platform market

Martech

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. billion in 2028. Twilio Segment Twilio Segment serves both B2B and B2C organizations. billion in 2023 to $7.91

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Best Healthcare Marketing Strategies That Will Help You Grow

Lake B2B

until 2028, the global healthcare industry is becoming fiercely competitive. With an annual growth rate of 5.4% Innovation is at its peak, and potential customers are surrounded by tons of information. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with.

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Can we use AI to further humanize our B2B Brands?

B2BMarketing.net

Our engagement with synthetic data doesn’t make us data scientists, but it is already helping us evolve audience segmentation models, attitudinal and behavioural analyses, and the synthesis of qualitative and quantitative data at scale, and so on. billion by 2028. It’s here that we, as marketers, must tread carefully.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

billion by 2028. Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

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Can collaborative intelligence between humans and AI make B2B brands more fiercely human than ever?

B2BMarketing.net

Our engagement with synthetic data doesn’t make us data scientists, but it is already helping us evolve audience segmentation models, attitudinal and behavioural analyses, and the synthesis of qualitative and quantitative data at scale, and so on. billion by 2028. It’s here that we, as marketers, must tread carefully.

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Field Notes: For out of home advertisers, AI has its moment

SmartBrief - Marketing

Scott-Dawkins explained that the numbers show a resurgence when separating out DOOH and travel and airport spending from the rest of the market segments, and is well above other OOH formats (print, cinema, audio, and not accounting for political ads). Shelly Palmer, professor of Advanced Media in Residence at Syracuse University’s S.I.