The ABM Agency

APRIL 17, 2023

Reading Time: 9 minutes Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Why is ABM marketing important?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

The ABM Agency

APRIL 9, 2023

Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Why is ABM marketing important? Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Lead Scoring Lead Ranking 52

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. It became a CRM platform.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Convert

FEBRUARY 13, 2023

In the past, organizations could afford to bludgeon prospects and buyers into a state of submission with overwhelmingly loud marketing tactics. Ubiquitousness was synonymous with being “the market leader”. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Everything you need to know about finding the ideal tool to ace marketing and optimization.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

DECEMBER 5, 2018

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. Ecommerce brands that A/B test. How big can the gains be? their emails generate 20% more revenue.

A/B testing 57

A/B testing Enterprise Management Broadcasting Terms and Conditions 57

B2B Digital Marketer

APRIL 8, 2021

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data. Data-driven marketing is based on facts rather than biases.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52