Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

The Point

JULY 27, 2021

Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads.

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Intent B2B Marketing Intent Signal Lead Ranking 62

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. Time-to-value with ABM has been a big challenge,” Pillai says.

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Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Only B2B

APRIL 30, 2024

Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable. What is GTM in B2B Marketing? GTM in B2B is the marketing plan created by your company to reach the right market for finding the right audience at the right time.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

DemandBase

MAY 26, 2020

ABM for Sales, because it takes two wings to fly. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams. ABM also promises to free prospects from the torrents of unwanted emails and still allow you to close more deals with in-market accounts.

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Account Based Marketing ABM DemandBase Peer-to-peer 133

Strategic-IC

JANUARY 17, 2022

It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy. What can we expect to see new in the ABM world in 2022? Danny Nail | Director, Global ABM COE Leader | Salesforce. Grab a coffee, sit back, and enjoy!

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Account Based Marketing ABM Contingency Planning Intent Signal 62

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. In account-based marketing (ABM) , various AI techniques play a crucial role in effectively segmenting and targeting accounts.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. Here are three basic levels or flavors of engagement around which you can organize your ABM strategy. Based on the intent signals generated by these interactions, your team can determine if the account is in-market and looking to buy. Get MarTech!

Top of Funnel 92

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 92

SWZD

JANUARY 6, 2021

Make powerful data-driven intent signals the core of your ABM program for transformative results. Our guide will help you find an ABM partner, not just an ABM vendor.

Advertising Agencies 62

Advertising Agencies Account Based Marketing ABM Intent Signal 62

Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. ABM is everywhere! Account-based Engagement.

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Account Based Marketing ABM Statistics Marketing AI 62

SalesIntel

OCTOBER 18, 2023

Even more concerning is the absence of crucial B2B information essential for execution, such as identifying companies in the market, evaluating their alignment with the ICP criteria, obtaining contact details of key account stakeholders, and efficiently researching new accounts to gain a competitive edge.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

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Bombora Account Based Marketing Buyer Intent Intent Data 105

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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Buyer Intent Intent Data Intent Demand Generation 106

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

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Account Based Marketing ABM Sales Management Enterprise Management 139

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. content, creative assets, talk tracks) when they need it.”

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Intent Data Intent Marketing Analytics Tools Intent Signal 114

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns.

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Account Based Marketing ABM Email Marketing Webinar Metrics 62

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

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Account Based Marketing ABM B2B Marketing DemandBase 80

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. ZoomInfo MarketingOS Finally, ABM with data you can trust. link] Types of Customer Pain Points B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

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Intent Data Intent Event Marketing Marketing AI 62

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Purchase Intent Intent Data Intent Purchase 62

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Zoominfo

SEPTEMBER 22, 2023

Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Which Intent Data is Most Likely to Convert? These steps give us the broadest and most robust signals.

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Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Another includes the Pareto Principle, where 80% of your sales could simply come from 20% of your existing customer base.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. AI content generation tools in B2B have many advantages.

Marketing AI 109

Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. Remained the Same. This significant 52.6%

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Account Based Marketing ABM Intent Signal Budget Programs 71

SWZD

SEPTEMBER 17, 2019

Account Based Marketing is a very hot topic among B2B marketers nowadays, but are they really understanding how using this approach can help them reach their customers and be more efficient? Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach. And this is exactly our point, too.

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Account Based Marketing ABM Tactics Trends 91