DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager.

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Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

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Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . But, if you’re prospect searches “Facebook, Instagram, or Snapchat,” terms directly relevant to social media, and views a site that does not include your specific keyword, the intent data won’t reflect that prospect’s interest.

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Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . But, if you’re prospect searches “Facebook, Instagram, or Snapchat,” terms directly relevant to social media, and views a site that does not include your specific keyword, the intent data won’t reflect that prospect’s interest.

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Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Intent signals come from a variety activities. That action of putting an item into the cart shows clear purchase intent.

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Lead Ranking Top of Funnel Lead Scoring Tips 28

Zoominfo

MAY 21, 2021

There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Purchase intent signals help identify which companies are actively researching your solution — before they fill out a form on your site or engage with your sales or marketing teams.

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