TrustRadius Marketing
OCTOBER 3, 2022
It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .
TrustRadius Marketing
OCTOBER 3, 2022
Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .
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TrustRadius Marketing
OCTOBER 3, 2022
There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.
TrustRadius Marketing
OCTOBER 3, 2022
Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.
B2B Marketing Directions
SEPTEMBER 13, 2020
Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.
DealSignal
AUGUST 26, 2020
Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”
SalesIntel
AUGUST 2, 2021
Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. Request Demo.
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