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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Amazon 117
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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Resellers or VARs.

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Zero Party Data: What It Is and Why You Need It

Oktopost

Third Party Data – collected from various sources and provided to you by a broker who may not have had any direct interactions with consumers. Why rely on zero party data when cookies, trackers, and third party brokers have the potential to deliver so much more information—whether the consumer likes it or not? Conclusion.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

The MLS is a suite of private, regional databases used by real estate brokers to share property listings. Internet Data Exchange (IDX) encompasses the rules, systems, and software which allow real estate brokers and agents to share each other’s listings. Broker Reciprocity. So glad you asked. What is IDX?

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The power of customer data across the journey: Acquisition

Martech

Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. to assess the effectiveness of your email campaigns.

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What is private marketplace advertising?

Choozle

Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety grows, marketers have been looking to private marketplaces (PMPs) to solve them. billion on open exchanges and $11.56 billion and $15.97