article thumbnail

Where B2B brands win and lose on customer retention

Martech

Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. The next day I called the broker and gave him all the details of what we needed, even down to the color, make, and model. If I were going to use a broker, it would not be the one I used for that purchase.

article thumbnail

Making Moves in 2024: Winning Tactics to Dominate the Supply Chain Market

SalesIntel

Rather than waiting for prospects to raise their hands to speak with a broker, you can identify, prioritize, and engage these high-value target companies early in their research process — long before your competitors. Yet, it is often overlooked.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

In a nutshell — predictive analytics enables brokers to grow faster by helping them to: Do more with less by simplifying your workflows Spend time where it counts and help clients fill coverage gaps Recruit new talent and customers Not just a 360-degree view — a 360-degree action plan. Do more with less by simplifying your workflows.

article thumbnail

4 tips for navigating sensitive customer data

Martech

More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Sensible vs. sensitive data targeting.

article thumbnail

The Wolf of Wall Street Needs Better Sales Content

Contently

When Jordan Belfort appears on stage as a motivational speaker, he pulls something out of his pocket, picks out one person from the audience, and gives a simple command: “Sell me this pen.”. He was really good at selling. In other words, with the right system in place, salespeople won’t need to sell anyone a pen.

article thumbnail

Six benefits of cloud technology: The future for retailers

ClickZ

Another communication-based benefit from the cloud is the cross-departmental communication it allows. With the cloud, you will have better information regarding your inventory management, documents from your suppliers or carriers, the status of your logistics providers and brokers, etc. 4) Useful insights into your business.

POS 145
article thumbnail

Confused By New Data Privacy Laws? Start Here

Salesforce Marketing Cloud

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). If you haven’t started already, consider phasing out third-party data in favor of first-party sources.

Privacy 96