Unbounce

MAY 5, 2020

Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience?

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. I noticed how the ad and landing page were centered around the same product.

Landing Pages 97

Landing Pages Facebook Marketing Automation Services Budget Programs 97

Convince & Convert

DECEMBER 22, 2014

Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. Facebook ruined Christmas. ” Facebook ruined Christmas.

Facebook 166

Facebook Ad Exchange Social Media Validation 166

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. A look at how offer types perform on LinkedIn and Facebook.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Convince & Convert

DECEMBER 9, 2013

Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform.

Paid Search Agency 152

Paid Search Agency Facebook Ads Advertising Agencies 152

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Facebook 154

Facebook Paid Search Agency Ad Exchange Ads 154

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Convince & Convert

AUGUST 13, 2013

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SendX

FEBRUARY 11, 2021

It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades can take many forms.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Convince & Convert

MAY 14, 2014

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Facebook has added this functionality because consumers have concerns about what is happening to their data. Let us know in the comments.

Facebook 142

Facebook Branding Brand Identity Privacy 142

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

BenchmarkONE

MARCH 18, 2020

I remember when I first signed up for Facebook. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. . The Power of Facebook . Whether or not Facebook continues down a controversial path is uncertain. It was 2005.

Facebook 80

Facebook Webinar Metrics Business Guidelines 80

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. A study by Facebook Gaming found that U.S. A study by Facebook Gaming found that U.S. Processing.Please wait.

Mobile Advertising 107

Mobile Advertising Advertisements Advertising Ad Exchange 107

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Contently

AUGUST 16, 2016

One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Facebook is a mobile company.

Paid Search Agency 60

Paid Search Agency Facebook Ads Mobile Advertising 60

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Hubspot

MAY 4, 2018

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook -- to most consumers, at least -- has long served as a free product. But is it worth paying to opt out of those ads? How Many Would Pay?

Facebook 78

Facebook Paid Search Agency Ads Ad Exchange 78

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. If you have an opt-in policy (and why wouldn’t you?),

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications. AI-Powered Marketing and Support Technology.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 108

Liveintent

NOVEMBER 11, 2020

At News Corp, Layser saw an immediate surge in traffic and ad revenue because people were consuming more news across publisher businesses. Then brands started to pull back their ad spend, delay their budgets, and blacklist keywords related to coronavirus, causing bid density to decrease. More buyer-to-seller communication is needed.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising Agencies 97

Advertising Agencies Paid Search Agency Advertisements Advertising 97

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

Advertising Agencies 104

Advertising Agencies Paid Content Cost Per Thousand Advertisements 104

Hubspot

APRIL 4, 2018

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. The same goes for the data policy, which dictates what kind of data Facebook collects and how it's used in all its products, including Messenger and Instagram. What We Share.

Facebook 74

Facebook Work Management Service Privacy 74

Contently

JUNE 28, 2017

For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Google, Apple, and other tech giants have targeted ad tech for disruption. Google, Apple, and other tech giants have targeted ad tech for disruption.

Privacy 152

Privacy Paid Search Agency Google Ads 152

Optinmonster

FEBRUARY 2, 2024

Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Create a CTA Post on Instagram Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. And businesses began shuttering their sites in favor of Facebook Pages?

Ad Building 74

Ad Building Paid Search Agency Social Media User-Generated Content 74

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Liveintent

OCTOBER 19, 2021

Now, many advertisers and marketers look to channels like Facebook and Google for the immense scale they promise. So, if you’re hoping to inform campaigns across other channels with data acquired from Google and Facebook, you’re out of luck. Remember folks, it’s never a good idea to put all your eggs in one basket.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Oktopost

APRIL 26, 2021

Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. . Consider starting a Facebook or LinkedIn group. Offer additional value. Want more inspiration?

Social Media 157

Social Media Media Ad Exchange Work Management 157

ClickZ

SEPTEMBER 21, 2020

30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love. — that is personalized for them with relevant ads and content. — that is personalized for them with relevant ads and content.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

Hubspot

OCTOBER 4, 2018

When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? Over the past two years alone, Facebook has been repeatedly weaponized by foreign actors in coordinated misinformation campaigns.

Facebook 73

Facebook Privacy Ad Exchange Social Networks 73

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise speed and user-friendliness in exchange for hosting the content. And native video formats like Facebook Video are all but required to succeed.

Customer Surveys 152

Customer Surveys Branding Brand Identity Distribution 152