Hubspot

JUNE 14, 2018

A good case study for the data privacy problem is Blockstack , a network built on blockchain that touts itself as “a new internet for decentralized apps.” Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX. To overcome privacy concerns and fears of being ‘creepy’ it must be based on a solid foundation of trust and perceived value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX. To overcome privacy concerns and fears of being ‘creepy’ it must be based on a solid foundation of trust and perceived value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49