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InMobi releases independent ad mediation platform

Martech

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. The post InMobi releases independent ad mediation platform appeared first on MarTech.

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2023 Predictions: Digital media and advertising

Martech

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. What factors will motivate viewers to watch ads on streaming? Premium streamers provide the inventory, price hikes increase the audience for ads.