Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Get more leads.
Contently
APRIL 25, 2023
Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.
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Adobe Experience Cloud Blog
JANUARY 22, 2020
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?
KoMarketing Associates
DECEMBER 8, 2021
The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. One of the most effective ways to do that? Purchase stage.
Marketing Insider Group
OCTOBER 27, 2020
Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.
Choozle
NOVEMBER 14, 2023
Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it…. the awareness stage).
ClickZ
FEBRUARY 24, 2023
I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. By focusing on the top of the funnel, brands can maximize their investment in Meta.
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