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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

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The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Product. The Company. Year founded: 2015.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Press releases. Advertising. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees).

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Co-op MDF Programs: How to Deal with Unused Channel Marketing Funds

Computer Market Research

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Interview and consult with partners.

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Taboola and Outbrain to Merge to Create Meaningful Advertising Competitor to Facebook and Google

Outbrain

NEW YORK, October 3, 2019 – Taboola and Outbrain, two digital advertising platforms, today announced that they have entered into an agreement to merge, subject to customary closing conditions. digital advertising revenue in 2019 is controlled by only three companies—Google, Facebook and Amazon.

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B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B

Top Rank Marketing

How can marketers find joy and build greater trust in the B2B landscape of 2023? With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.

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LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,