Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year.

Advertising Agencies 87

Advertising Agencies Curation Paid Search Agency Advertisements 87

Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. The Australian ad market has been estimated at $16.6 Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 74

Media Plans Media Advertising Agencies Paid Search Agency 74

Outgrow

MAY 5, 2020

Top 15 Advertising Agencies in Westcoast, USA. We live in a world where we are exposed to over 100’s of ads every day. Every ad needs to hit just the right chords to become memorable. Moreover, global ad spend is expected to shoot from $560 billion in 2019 to $656 billion in 2020. AMP Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Digilant

DECEMBER 10, 2020

When it comes to a full service marketing agency , you might be surprised about all of the tasks the team on the other side of the screen can handle. A stellar digital advertising agency takes care of everything from digital marketing to content creation and website development. Solutions-Focused Services.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Work Management 52

Outgrow

MAY 14, 2020

Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. The ad campaign that inspired you deeply, or the Facebook ad that reminded you about that beautiful watch you saw last month – amazing, isn’t it?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process.

Media Plans 93

Media Plans Planning Content Marketing Paid Search Agency 93

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Outgrow

APRIL 30, 2020

Top 15 Advertising Agencies in the Midwest USA. Losing your market share? Confused about how to advertise your new product? We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that. Case Study.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. What this means for marketers. introduces CTV reach for linear TV advertisers appeared first on MarTech.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Paid Search Agency 80

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. These advertising delivery problems are sneaky. See Where Your Ads Broke Bad. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Outgrow

DECEMBER 3, 2020

Top 15 Content Marketing Agencies in Australia. Have you been looking everywhere for quality-driven content marketing agencies to turbo-boost your business? Straight out of the bustling streets of Melbourne and Sydney, we bring you the top 15 content marketing agencies in Australia. Tug Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Faster Media Plan Line Item Details.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. For travel destinations, digital advertising strategies can vary greatly, but the one thing they all have in common is precise audience targeting’s ability to drive results.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Rain: The Growth Agency

APRIL 6, 2020

PORTLAND, OREGON—Rain the Growth Agency, the leading direct-to-consumer advertising agency, is proud to announce two major promotions within the company. Rian Schmidt has been promoted to Chief Technology Officer, while Jennifer Eenigenburg has been appointed to Vice President of Digital Media.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion × 0.714 ≈ $ 302.9

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

Stevens & Tate

MAY 29, 2020

.– Bob Ward Homes has retained Stevens & Tate as its agency of record. With this position, the firm will handle media planning and buying services for the Maryland home builder. It will enact digital advertising campaigns and a lead nurturing program. The Strategic Marketing Plan.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Planning 52

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many companies have instructed employees to work from home in order to practice better social distancing. In the U.S., In short, no.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Stevens & Tate

JUNE 19, 2019

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Planning 40

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.”

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Stevens & Tate

DECEMBER 5, 2019

At Stevens & Tate Marketing, we look forward to what 2020 will bring. Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site. We are thrilled to announce that Stevens & Tate Marketing has been placed on the Clutch 1000 for the second year in a row! About Clutch.

Paid Search Agency 58

Paid Search Agency Advertising Agencies B2B Marketing Companies 58

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. Actor Ryan Reynolds, who became Chief Creative Officer at MNTN when it acquired his agency Maximum Effort, said in a release: ““I really like marketing, but I don’t think it should be too burdened with overthinking and a deluge of data and process.

Creativity 97

Creativity Advertising Agencies Allocation Paid Search Agency 97

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94