Marketing Craftmanship

NOVEMBER 29, 2013

But because the press can deliver exposure and credibility that PR craves, journalists have always been in a more powerful position. Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

Public Relations 100

Public Relations Work Management PR Ethics 100

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 45

Press Traffic Marketing Websites Public Relations 45

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. test) public relations, don’t do it randomly.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Congratulations!

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 101

Press Distribution PR Public Relations 101

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. He considered the competition for market share involving those few listings to be newsworthy.

Media 147

Media PR Press Advertising Agencies 147

Brandpoint

JUNE 23, 2021

It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff , Account Supervisor at Finn Partners. After 20 years in the agency space, this dynamic only makes me appreciate Rachel and her team more. Rachel says it best.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. You may ask yourself, “What is earned versus owned versus paid media?” Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for communications activities, the core element of any marketing program.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Sharpspring

MARCH 31, 2021

Let’s take a look and the top 5 revenue streams for agencies working in today’s complicated market. First, we’ll touch on the different kinds of revenue streams, then we’ll give you the list of the top five that work best for many agencies. It allows you to grow your business to keep up with the market.

Advertising Agencies 56

Advertising Agencies Paid Search Agency Ad Agencies Work Management 56

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Eric Mower + Associates

JULY 30, 2018

We are often approached by startups asking for marketing support and trying to understand when it makes sense to invest in an agency partner. Here are tips about when to look for an agency partner and what to do when you find them. Find a well-rounded agency jack of all trades. Know when to say when.

Advertising Agencies 40

Advertising Agencies Startups Paid Search Agency Ad Agencies 40

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Convince & Convert

SEPTEMBER 21, 2015

Your company and product have a name, a brand identity, and a target market. But if you haven’t, it’s probably best to focus on branding, marketing strategy, and website development first. Going out to press while in the prototype and idea stages isn’t best. There are some areas of marketing where the objective is obvious.

PR 146

PR Advertising Agencies Marketing & Strategy Marketing Strategy 146

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. While social media may not be changing everything about public relations, it’s definitely adding a new layer of interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. There are two main aspects of internal communication: employee engagement and internal marketing. Some companies, like QAD Inc.,

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Stevens & Tate

APRIL 5, 2021

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The RFP should include all of the necessary information an agency would need to know to be a successful partner. How do I determine a shortlist of agencies?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. Some key takeaways include differentiating it from advertising, its role in social media, and the objective, functions, and types of PR. PR is an acronym for “public relations.”

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Hubspot

MAY 4, 2017

That’s a big difference, so perhaps it’s time we started talking about the responsibility those working in PR and advertising have to the general public. David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Image Credit: Apple.

Advertising Agencies 74

Advertising Agencies PR Paid Search Agency Advertisements 74

Biznology

APRIL 25, 2017

So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Contently

APRIL 10, 2019

All of this bad press complicated Johansson’s job considerably, but he pressed on. Johansson believes marketers working with controversial products , or products with negative connotations, do themselves a disservice by ignoring what target consumers are talking about. Marketing a dangerously misunderstood product.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 327

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 327