accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? Budgets are growing. of content marketers had larger budgets last year than the year before. expect budget increases this year. How are goals and strategies for content marketing changing? An eye-opening 91.6%

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Lowest Cost Per Lead Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet. About 38% cited difficulties surrounding sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

SEPTEMBER 10, 2019

So if B2B ecommerce keeps growing at 10% per year… where does that leave your B2B ecommerce program? So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. And it will mean you’re more likely to get and keep your budget.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 81

Case Studies Case Study Advertising Benchmark Paid Search Agency 81

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 percent) have “just started” to use an ABM program. In 2017, only 20 percent of the total marketing budget was dedicated to ABM. percent are “well underway.”.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” As a result, 52% of B2B marketers intend to increase their budget for social media in the new year.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Here are the top 3 things you can do right now to maximize your demand gen budget: 1.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Sprout Social

JULY 31, 2018

Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Set Your Benchmarks. Assess Your Brand Reach Today.

Advertising Benchmark 77

Advertising Benchmark Budget Programs Marketing Budget Click Rate 77

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. When it comes to the objectives of their ABM programs, these survey respondents place equivalent importance on winning new accounts and growing business with existing accounts.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. ABM budgets, however, did not appear to take a major hit as a result of the pandemic.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Martech

FEBRUARY 9, 2022

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. Email in 2022: The trends, behaviors, and benchmarks driving email forward.

Privacy 77

Privacy Customer Surveys Advertising Benchmark Budget Programs 77

ClickZ

MAY 27, 2020

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending. Marketing budgets overall see a recovering uptick.

Customer Surveys 86

Customer Surveys Trends Peer-to-peer Marketing Budget 86

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. You can find past writeups using this timeline.

Advertising Benchmark 90

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 90

KoMarketing Associates

JULY 24, 2017

According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Fifty-seven percent have a content management system, while 44 percent utilize content collaboration/workflow software.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Content Marketing 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vision Edge Marketing

APRIL 14, 2014

They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking. What does the survey benchmark?

Advertising Benchmark 100

Advertising Benchmark Work Management Class Budget Programs 100

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This has made for a challenging 2023. Their approach? That means what you put into it is what you get out of it.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Metadata

JANUARY 15, 2024

In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks. The purchase journey for software is often long and infrequent, too, while also involving an entire buying committee. So, what should you do? Liz’s advice: Turn the funnel we all know and love on its side.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

KoMarketing Associates

JUNE 2, 2016

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. Build measurement into your strategy Marketers have plenty of tools to measure an influencer’s effectiveness.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

Savanta

JULY 23, 2011

Have you ever wondered how other B2B marketers spend their digital marketing budgets? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. Where they invest the greatest amount of time?

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

Velocity Partners

JANUARY 24, 2024

You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. There’s an obvious drawback with this approach: it costs money to build up quality benchmark data. Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. Dig deeper: 15 cutting-edge tools every B2B marketer should know What’s next?

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247