Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Improvements to email strategies can yield better engagement and ROI. In 2023 so far, the number of emails sent and received is already at 347.3

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky. Taking SERP positions and defending them takes much more effort than it used to.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. Marketers Predict Mobile and Social Growth in 2017.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

AUGUST 28, 2018

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution. Previous research shows that B2B marketers, in particular, are now more focused on determining the ROI of their efforts.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI. CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

PureB2B

MAY 2, 2022

And, in another round of a DemandScience benchmark report on intent data , more than 50% of B2B sales and marketing leaders from across the United States admit the biggest challenge with it is getting an accurate view of its ROI. How to Measure ROI from Intent Data. A/B Test Your Intent Data-Enriched Campaigns.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. As marketers look for ways to provide more video ROI to their clients, brands may benefit from personalized content. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). This can lead to higher open rates, click-through rates, and conversion rates, ultimately improving your email marketing ROI. B2B email marketing benchmarks How can you know if your campaigns are performing well? Source: Really Good Emails 3.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in the world are doing differently. Download PDF.

Advertising Benchmark 59

Advertising Benchmark Customer Surveys Research Paid Search Agency 59

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Brandwatch Marketing

OCTOBER 25, 2023

It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Read more: Which Football Sponsors are Getting the Best ROI? Brandwatch provides historical data so you can easily measure and benchmark awareness over time from your very first login. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Report on social media performance Social media reporting evaluates the ROI of your efforts.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. It’s a tough world out there. The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

KoMarketing Associates

FEBRUARY 12, 2019

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. The majority of B2B marketers (40 percent) said that proving ROI/attribution is their largest issue when it comes to ABM.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

Marketing Insider Group

MAY 17, 2021

Therefore, for a typical virtual event, your KPIs can be like the ones below: Expanded reach and increased attendance – Exceeding a previous event attendance benchmark. Increased ROI – Maximizing ROI from the event. Send out post-event surveys to get additional feedback from attendees, speakers, and sponsors.

Webinar Metrics 257

Webinar Metrics Organization Marketing & Strategy Merchandising 257

Martech

OCTOBER 5, 2023

And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology.

Peer-to-peer 109

Peer-to-peer Tools Comparison Advertising Benchmark 109

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. We surveyed 1,072 Americans to find out what kinds of content they want for brands. We surveyed the top content marketers to understand their biggest goals, challenges, and missed opportunities. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. The good news?

Resources 210

Resources Content Marketing Lead Gen Course 210

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. Take Twitter as an example.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

KoMarketing Associates

JANUARY 4, 2019

Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are leveraging content marketing more than they were two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

KoMarketing Associates

MAY 9, 2018

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” ABM has been the talk of the town for a few years, as its targeted approach has proven capable of delivering impressive ROI.”. response. “ABM B2B Marketers and ABM Practices.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

KoMarketing Associates

OCTOBER 3, 2019

InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 Brand Keys published the results of its “Marketing on my Mind” survey to determine exactly what concerns today’s CMOs. The company surveyed 588 CMOs and brand managers to gain insight.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance.

Google 257

Google CTR Landing Pages Keywords 257

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 103

Newsletter Template Email Marketing Design 103