GA4 Conversion Tracking: What A B2B Marketer Needs to Know
KoMarketing Associates
AUGUST 31, 2022
One of the biggest complaints I’ve heard is “Where did my conversion data go??” Now, let’s talk about where your conversion data went. . What is a Conversion? When B2B marketers think of a conversion, usually we’re thinking of the final purchase. How GA4 defines a conversion.
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