Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. If your goal is to reach people, consider adding paid media spend into your marketing strategy. The influencer marketing trend is phasing out.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Strategy 3.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Content4Demand

JULY 31, 2020

That means B2B brands that are currently podcasting or looking to venture into the medium may have to try new things to stand out. If your series is focused on digital transformation, maybe you can do a weekly segment on a cool new app. I personally look forward to my daily workout to listen to an episode.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Hubspot

OCTOBER 10, 2019

While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign. Social Media Marketing. The marketing should also meet the needs of the audience on that medium. Image Source.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

Valasys

JANUARY 23, 2020

With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. I’ve been in digital media for 12 years. What is pivoting to video?

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Martech Advisor

OCTOBER 1, 2019

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. But, by coupling OOH with digital retargeting and attribution, they can stand out in a competitive space, foster customer loyalty and, ultimately, sell more plane tickets. Then, retarget the exposed audience with digital advertising.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. So how do you integrate the power of reviews into your marketing strategy? What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. David Rodnitzky – CEO at 3Q Digital.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Pepsi prepared for this endeavor by leaning into their existing digital content.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. “We need to tell our story.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

SnapApp

APRIL 2, 2018

For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom. . Enter enrollment marketing. . Defining Enrollment Marketing. First: Let’s get on the same page about what enrollment marketing is. .

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

Viral Marketing 125

Viral Marketing Social Media Video Marketing Media 125

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Benefits of B2B Influencer Marketing.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Bluetext

MAY 7, 2020

Taking a cue from the mega “micro” trend sweeping the digital marketing industry (microtargeting and micro-moments sound familiar?)This Does the animation support brand storytelling by gradually revealing information? Micro-Interactions. This effect is one of the hottest trends of website design. Get in touch with Bluetext.

Marketing Websites 32

Marketing Websites Paid Search Agency Top of Funnel Advertising Mediums 32

Bluetext

MAY 27, 2020

With more and more sales moving to digital, companies need to invest in digital empathy and offering a personalized brand experience is the way to go. Raise your hand if you want to be a trusted consultant and thought leader with great top of funnel pipeline…. So what change is happening to boost marketers’ confidence in 2020?

ROI 28

ROI Personalization Top of Funnel Landing Pages 28

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. “The standard marketing budget allots bigger budgets for top-funnel marketing content. Wait, a whole story in one minute?

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . From declining revenue from display-ads and mass adoption of ad blockers to the duopoly’s algorithm changes, storytellers face a range of obstacles that can impact their bottom lines.

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Heinz Marketing

FEBRUARY 19, 2018

By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. Storytelling. You’re heavily involved in the entire Funnel Media Radio Network.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

Contently

MAY 13, 2016

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies. You’re staring at a marketing campaign. We also experimented with VR very early.

CMO 60

CMO Brand Identity Branding First-Mover Advantage 60

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Brand campaigns sit at the bottom of the funnel.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Standard

JUNE 30, 2016

But technology isn’t the only driver of reformed marketing strategy: Changing consumer attitudes are forcing brands to dig deeper and find new outlets for advertising and marketing. Worse yet, some of these consumers take pride in their ability to fly under the radar of marketers, wearing their ad avoidance as a badge of honor.

Storytelling 49

Storytelling Conversion Top of Funnel Digital Marketing Funnels 49

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. This example of a fireside chat features Google Canada’s head of Marketing Fab Dolan.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. Know the most critical component of video marketing. Buffer , 2014).

Marketing & Strategy 108

Marketing & Strategy Marketing Strategy Video Marketing Planning 108

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Rand Fishkin has a blog about SEO. What Are the Benefits of Thought Leadership Videos?

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Single Grain

DECEMBER 31, 2019

Book My Free Marketing Consultation. Keep in mind that the traditional sales funnel has been replaced by the consumer engagement engine, one of the newest trends in digital marketing : Shoppable Posts. Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers). As of 2019, China has 85.5

Trends 102

Trends Marketing AI Amazon Top of Funnel 102