Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. That’s why content marketers need to start prioritizing alternative communication mediums. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. It’s never going to go away.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Spiralytics

NOVEMBER 14, 2023

These visual mediums hold a captivating allure for Alphas, opening an opportunity for marketers. Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. Video is proving to be the method for effectively engaging with this tech-savvy generation.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Multimedia, particularly video content, captures our attention and holds it longer than any other similar medium. That number was reached and surpassed in 2020. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Contently

MAY 2, 2018

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Contently

JULY 5, 2016

“We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” It works harder for us than any other medium,” Timothy Parry, the charity’s head of brand, told Digiday.

Brand Identity 113

Brand Identity Branding Best Practices Content 113

Content Standard

JULY 6, 2018

For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

ClearVoice

JANUARY 26, 2024

Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Medium: look at how users are accessing your platforms and how those differences can impact content. Data and content: often these two seem to butt heads, mostly because at their core, they are very different.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

ClearVoice

FEBRUARY 1, 2022

Her tweets often go viral, and she’s the first to remind people to appropriately credit Black Creators of their words and work when sharing on social media (as we all should). Ashley is the author of A Kids Book About Divorce , and she is mainly known on social media, especially Instagram and Twitter as Black Ashley.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. In a visual storytelling medium, infographics act as hooks that reveal the pre-climactic conflict and intrigue the audience enough for them to want to check out the rest of the story – characters, plots, resolutions et al.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Vidyard

JUNE 7, 2021

Medium: Pay between $10 and $100 for a royalty-free track from a music library. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. VR can be a vehicle for powerful storytelling. So how can marketers get in the game? Publications as well as marketers have began experimenting with VR and for good reason.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Vidyard

DECEMBER 9, 2015

Dive Deeper: Storytelling Advice and Resources for Marketers. Since many marketers are finding video to be the most engaging content medium, why not get it to do some of the heavy lifting for you? Sure YouTube fame and ‘viral videos’ are something to be proud of. Reach beyond brand awareness. Video called. Have you heard?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Hinge Marketing

AUGUST 12, 2014

As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers. Nobody goes viral with a rip off. These are stories worth sharing, and are great ways of showing what your firm can do. Your efforts will come across as insincere at best.

Video Marketing 48

Video Marketing Practices Planning Tips 48

Vidyard

OCTOBER 16, 2019

Medium: Pay between $10 and $100 for a royalty free track from a music library. Here’s an example: If I pay for a royalty free track that goes in my YouTube video which then goes viral, I don’t pay extra. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives. PremiumBeat.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

ClearVoice

DECEMBER 27, 2019

As co-founder of Viral Ideas Marketing , David Feinman predicts, 80 percent of the world’s traffic will stem through video. Even if, say, you aren’t creating these media components yourself, having the ability to write for these mediums will make you that much more desirable of a hire.

Video Marketing 84

Video Marketing Allocation Customer Satisfaction Budget Programs 84

Outbrain

MAY 9, 2021

The trick to creating great engagement is great video storytelling. Video storytelling. In 2019, a family-run hardware store in Wales created a marketing video for just 100 pounds, and it went completely viral, garnering over 2 million views. Human brains are drawn to narratives. How to measure customer engagement.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Vidyard

JUNE 7, 2021

Medium: Pay between $10 and $100 for a royalty-free track from a music library. Here’s an example: If I pay for a royalty-free track that goes in my YouTube video, which then goes viral, I don’t pay extra. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. One viral post or brand crisis can skyrocket your numbers for a month (for better or worse), which could set unrealistic expectations for KPIs like impressions or engagements if you don’t put the data in context.

Storytelling 126

Storytelling Analysis Buy Correlation 126

Valasys

JULY 24, 2019

Facebook capitalized on Snapchat’s proven way of storytelling & incorporated it into the content strategy of all the platforms owned by it, including Instagram, Whatapp, Messenger & Facebook itself. On 8 March 2017, Facebook launched “Stories” within its app of nearly 2.2 billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Martech Advisor

DECEMBER 4, 2019

When we decided to leverage XR to ask our consumers to burn McDonalds ads and only then they would get something, then it went viral. Additionally, including Extended Reality into our and other brand marketing campaigns makes nearly every marketing medium into a purchase point, opening up more opportunities to drive revenue.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

ClearVoice

APRIL 15, 2020

” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive. Tip: Like with other mediums, glean inspiration from those who’ve done it before. It could make people feel good (and even go viral) if done right. Not [something] where we’re watching eight hours of webinars.”

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Hubspot

APRIL 23, 2015

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI. Interactions that don't feel like marketing.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Kapost

OCTOBER 7, 2016

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Video storytelling is most effective when the story being told is relevant to the brand, entices viewers to change their behavior, and motivates them to buy a product or service.

Storytelling 128

Storytelling Video Marketing Lock-In Television marketing 128

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Native advertising is a type of paid marketing where ads look and feel like other content in the medium they appear. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. "The Blendtec story demonstrates one of the key takeaways of contagious content. The Yoga Pants Obsession.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

MAY 28, 2014

Terry: When talking about budgeting for content creation, should people put a lot of money into the one that they are going to be able to knock out of the park and that they are hoping goes viral, or just grinding out good content on a regular basis? Viral is not a strategy. Going viral isn’t a strategy, it’s hope.

Viral Marketing 167

Viral Marketing Content Marketing Content Storytelling 167

Single Grain

AUGUST 7, 2023

This medium enables emotional storytelling, which can forge strong connections between brands and their audiences. Shareability and virality: YouTube videos have the potential to go viral, spreading your brand messaging rapidly across social media platforms and the internet.

Youtube 52

Youtube Marketing & Strategy Viral Marketing Blast Campaigns 52

Adobe Experience Cloud Blog

JULY 11, 2017

The launch demonstrated not only an understanding of her fan base and their preferences—an increasingly mobile-oriented consumer base, but also innovation—driving a viral element to her album through social sharing and digital downloads while also driving demand for her physical album, which fans had to wait one week to receive.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

seo.co

NOVEMBER 8, 2021

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments. Jay Shetty is a storyteller above all else. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Navigate the Channel

OCTOBER 17, 2023

Storytelling humanizes your brand and makes it relatable. Embrace Video Marketing Video marketing is a dynamic medium that continues to gain momentum. Engaging videos have the potential to go viral , expanding your brand’s reach. Craft Compelling Stories Narratives are powerful tools in digital marketing.

Marketing Budget Creation 65

Marketing Budget Creation Marketing Budget Marketing & Strategy Trust Marketing 65

Contently

NOVEMBER 15, 2018

Research by Jonah Berger and Katherine Milkman shows that viral content is driven by emotional transmission and arousal. ” But as they discovered, virality is more complicated than that. . ” But as they discovered, virality is more complicated than that. Emotions act as our compass as we try to navigate the world.

Viral Marketing 168

Viral Marketing Case Studies Statistics Studies 168

seo.co

MARCH 8, 2020

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments. Jay Shetty is a storyteller above all else. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Companies are even becoming known for their video content.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Contently

JULY 14, 2016

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Because while YouTube is a great medium for many types of content, from personal vlogs and comedy shorts to music videos and found-footage horror, drama never quite landed. Drama is hard.

Youtube 60

Youtube Cable Television marketing Storytelling 60