SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Marketing AI 78

Marketing AI Allocation Mobile Advertising Paid Search Agency 78

QuanticMind

SEPTEMBER 21, 2018

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. However, with all of the advantages PPC advertising provides, it is easy to allow budgets to bloat out of control. And often, PPC advertisers worry about whether they are getting enough for their money.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. More DOOH inventory is becoming available to advertisers programmatically. This could be measured using location data from mobile devices or by monitoring sales at the store during and after the campaign.

Paid Search Agency 114

Paid Search Agency Optimization Ads Mobile Advertising 114

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. Sure, our platform supports display, but what’s the return on investment (ROI) we’ve seen? Why the hush-hush?

Display 52

Display Advertising Agencies Advertisements Advertising 52

Webbiquity

JANUARY 18, 2024

Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them. As for the writing style itself, strive for clarity and conciseness.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

KEO Marketing

NOVEMBER 6, 2015

According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads. For one thing, the nuances of different browsers, devices, and user viewing habits mean few digital advertisers will ever achieve 100% viewability. Optimize ads for mobile. Go vertical.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

Hubspot

APRIL 13, 2021

I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common. Below, let's explore the similarities and differences between marketing and advertising. Overall, marketing and advertising share the same goal.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Martech

DECEMBER 16, 2021

This creates a challenge for marketers, advertisers, and publishers to respect customers’ privacy while also capturing consent, driving opt-ins, and delivering compelling user experiences. And this shows — for every dollar spent on consent and preference management, businesses see an average 40x return on investment.

Privacy 87

Privacy Marketing Management Ad Building Mobile Advertising 87

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. This is a big topic with big implications for advertising companies and marketers alike. Todd, you are the digital analytics expert at V12.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

Display 88

Display Advertisements Advertising Trends 88

SendX

MARCH 5, 2021

Now imagine what it's like for companies that have advertised on billboards? While someone's advertisement is in the middle of empty streets, other companies offer free shipping. It demonstrates high rates of return on investment. Attracting mobile users In 2020, their number was 6.95 billion people.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Martech

DECEMBER 4, 2023

Every customer interaction is important, whether on a desktop or mobile device. Making mobile interactions enjoyable can be a great way to attract more B2B customers. This can strain marketing budgets, and in some cases, the return on investment may not justify the increased expenses.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

ClearVoice

NOVEMBER 28, 2022

Mobile first will remain a priority. It’s not uncommon for blog trends to come and go but having mobile-first formatting will endure. Creating mobile-friendly digital content, including blogs, websites, and videos, is critical. consumers will not return to a website after having a poor experience. Mobile messaging.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Navigate the Channel

JUNE 2, 2023

To start, we’re going to assume your website has a robust mobile version. Because more than five billion unique mobile internet users logged online in 2022, which means that over 60 percent of the global internet population used—and probably still does—a mobile device to go online, according to Statista.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 billion — a figure that would top pre-pandemic marks — with expectations to reach $91.19

B2B Marketing 98

B2B Marketing Budget Programs ROI B2B 98

Stevens & Tate

APRIL 18, 2024

These include: Targeted Ads : Targeted advertising employs sophisticated algorithms to display ads to specific demographics by analyzing their online behaviors and preferences. Mobile Optimization : With an increasing number of users accessing information via smartphones, a mobile-friendly design is indispensable.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Stevens & Tate

JUNE 16, 2023

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Marketing & Strategy 69

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Valasys

JANUARY 11, 2024

This prevalence of visual content makes Pinterest suitable for advertising because most ads are in picture or video format and users are already used to viewing pictures and videos on the platform. Regular pins Posting your products as regular pins on Pinterest is a cost-effective way to advertise.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Display 40

Valasys

DECEMBER 11, 2023

Social Media Advertising The power of social media cannot be overlooked in today’s digital landscape. Marketers are investing in targeted social media advertising to reach their specific audience segments. This includes investing in responsive website design, mobile apps, and mobile advertising campaigns.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Navigate the Channel

DECEMBER 15, 2023

It goes beyond traditional advertising by providing information and solutions that resonate with potential customers. Cost-Effective : Compared to traditional advertising, content marketing is often more cost-effective and can yield better long-term results. How does SEO complement content marketing?

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Only B2B

MARCH 10, 2022

When High-Speed Training produced an in-depth study for hospitality buyers, they witnessed a huge return on investment. If you’re planning to advertise on LinkedIn, be sure to include the following: A high-end business-to-business product or service. Appeal To New B2B Buyers On Mobile.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Valasys

FEBRUARY 22, 2024

Likewise through advertising platforms businesses can customize ads for customers based on their preferences and geographical location. Implementing a customer loyalty program integrated with a mobile app can provide the added incentive to visit a store for a personalized reward or discount.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

Matchcraft

DECEMBER 12, 2019

Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. And since Google My Business Listings have a 5% conversion rate , advertisers can’t afford to ignore this free Google offering. . Every feature on our platform ad Vantage TM is designed keeping that goal in mind.

Paid Search Agency 59

Paid Search Agency Mobile Advertising Advertising Agencies Work Management 59

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Martech Advisor

SEPTEMBER 23, 2019

In 2019, the large volume of active users on social media and email make digital advertising seem like the ultimate medium for marketers. The problem with that assumption is digital advertising fulfills consumer demand that has already been created by another source. But direct mail marketing should not be overlooked.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

ClearVoice

APRIL 16, 2021

ROAS is similar to return on investment , though it’s more specific. Knowing your return on ad spending helps you both advertise and spend more wisely. How to calculate return on ad spend. How to improve return on ad spend. Ensure that your website is optimized for mobile devices. Click To Tweet.

ROAS 52

ROAS Spending Ads Long Tail Marketing 52