B2B Memes

JULY 1, 2010

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

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Advertorials Ethics Transparency Trust Marketing 100

Content Standard

MAY 17, 2018

When everything is running smoothly for a business, marketers get to serve primarily as the bearers of good news. Audience perception can be a fickle thing to manage, and this means that misconceptions, bad PR, or a host of other pressures can result in your marketing team fighting uphill battles for reputation. “Trust.

Work Management 47

Work Management Marketing Management Service Ethics 47

ClearVoice

APRIL 15, 2021

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. In the early days, somewhere between Mad Men-like agencies and the modern remote digital marketing firms, earned media was publicity. What earned media is not.

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Contently

APRIL 20, 2016

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. Disney’s Super Bowl plug became a precursor to a now-ubiquitous marketing practice: influencer marketing.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. After the FTC’s announcement, consensus on the marketing blogs was that federal attention will actually be a good thing. “If

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing.

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Trust Marketing Content Marketing Ad Building Tips 65

Writing on the Web

JULY 7, 2010

Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments. A perfect example can be seen on Internet marketing gurus sites. Build trust by being trustworthy. 4 Time-Saving Tips for Social Media Marketing. Advertorials: Step 7- Provide Proof.

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Ning Advertorials Trigger Marketing Ethics 100