Bing PPC Ads: How They Work (and Compare to Google Ads)
Hubspot
JUNE 5, 2019
While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant. It's less competitive than Google AdWords, and its users shop online 36% more than any other search engine. Key Product Features. Bing PPC ads present a timely opportunity for marketing teams.
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