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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Joe Kerschbaum is a SEM author and columnist.

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How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. The biggest downside of AdWords is the character limit. So please, just don’t do it.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George’s Linkedin profile will make you a Hubspot expert. Bred has also written the book called ‘Advanced Google Adwords’.

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How to Get Started With Paid Search [Free Guide]

Hubspot

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Description: SMX West unites the brightest minds in SEO and SEM. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Great for: SEOs, SEMs, marketing analytics pros. Sponsor: HubSpot. Stay Tuned!