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AIDA: Getting Users from Awareness to Action

Anyword

AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. We covered PAS , the 4 Us , the 4 Cs , and now we’ll delve into AIDA. This AIDA is not an opera, but it may get people singing the praises of your copywriting! AIDA in Action. Speaking of Which….

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The BAB Copywriting Formula and How it Works

Anyword

Quality copywriting is by no means one-size-fits-all. Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. But there’s one formula that’s especially useful for content creators: The BAB copywriting framework. The Four U’s.

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The Best Copywriting Formulas You Should Follow

Anyword

If you are new to copywriting, perhaps you are all eager and ready to become the Shakespeare of marketing prose. We’ve outlined for you the “Four Classic Copywriting Formulas,” used by efficient marketers all over the Internet, to help reduce time spent staring at blank pages. Attention, Interest, Desire, Action.

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7 Email Copywriting Formulas that Really Work

Anyword

CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Your salvation lies in copywriting formulas. Here are seven copywriting formulas that we at Anyword leverage all the time – and some even appear on our platform.

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Copywriting vs. Content Writing: What You Need to Know

Anyword

This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing? At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? Content writing is all about information.

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A Quick Guide to Google Ads Copywriting

Anyword

The “expanded text ad” format means a bit more freedom for copywriters. Note that, for extensions, some copywriting involvement is needed. That’s why a good copywriting formula might be a great place to start. There’s good news, and bad news…. Headlines have gone from one 25 character entry to two 30 character entries.

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Jasper and Copy.ai vs. ClearVoice — A Competitive Review

ClearVoice

Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai Jasper Jasper (formerly Jarvis, formerly Conversion.ai) is an AI-powered content creation assistant that takes user input and churns out content in seconds. is an AI copywriting tool built on OpenAI’s GPT-3 platform.