Metadata

MAY 8, 2023

These manual, repetitive, albeit necessary tasks swallow your limited bandwidth and rob time you could spend on tasks like planning your experiments or working with your design team to come up with head-turning creativity. And these are only some of the steps that come before you launch a campaign. These numbers then go into Metadata.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Content Standard

JUNE 27, 2018

To position content marketing as valuable in today’s ad markets, you have to solve for two questions: Why is media spend better allocated to content, and how will you measure your results to prove it? Image attribution: Bruce Mars. Addiction versus Assets. Many—if not most—brands today are reliant on last-touch attribution.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

Metadata

SEPTEMBER 20, 2023

Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. They aren’t blindsided by cost per lead (CPL) or any other metrics tied to pipeline If a B2B marketing playbook existed, “How to drive a low cost per lead (CPL) ” would be the title of the first chapter.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52