chiefmartech

MAY 16, 2016

Gartner recently released their CMO Spend Survey 2015-2016 , and, of course, I immediately turned to the page on technology investment (pictured above), which had three remarkable revelations: Marketing technology represents 33% of the marketing budget. 28% of marketing technology spend goes to infrastructure (e.g.,

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

6sense

NOVEMBER 9, 2015

If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Content Marketing. Source: MarketingProfs and Content Marketing Institute ). Source: Curata ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Modern B2B

MARCH 9, 2023

Seldom have we had the internal bandwidth and skill set to fix it internally. ” Marketing budget is easily justifiable when you can attach it to a quantifiable return. The second thing is that finding budget can be really challenging. So what have you learned in trying to fix that problem?

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

Conversica

OCTOBER 30, 2019

According to a recent webinar jointly hosted by SummitSync co-founder and president Al Torres and Conversica Director of Global Partnerships Amelia Farber, an average of 21 percent of organizations total B2B Marketing budget is allocated to events. The solution to this common challenge? It’s as simple as that.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Digilant

OCTOBER 5, 2020

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why leave your digital marketing campaigns to chance?

Allocation 52

Allocation Marketing Budget Paid Content Marketing Budget Creation 52

Content Standard

JUNE 27, 2018

With a smile and a glint in your eye, you fly into explaining content marketing’s value, the basics of SEO, how you’re changing the way brands interact with consumers. Content marketing is an elegant if complex approach to digital marketing that makes intuitive sense when you’re in the thick of it.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Ensure your marketing strategy is mobile-friendly.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Ensure your marketing strategy is mobile-friendly.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. Even though marketing budgets overall dipped a little on average — down from 11.3%

Allocation 93

Allocation Budget Programs Customer Surveys Gartner 93

Metadata

SEPTEMBER 20, 2023

But at the same time, they don’t give marketers access to metrics that tie back to pipeline and revenue. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. Now imagine an automation-enabled marketer with ownership and access to their data.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

ClearVoice

JUNE 21, 2022

What is the difference between a content plan and a content strategy? There are a few key differences between a content plan and a content strategy: From a 30,000 ft. view, a content strategy articulates your goals for your content marketing campaigns. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100