Sprout Social

FEBRUARY 8, 2021

Paid metrics are key to understanding which network returns the most value, which in turn can inform your next ad placement and allow you to defend that investment when requesting budget allocation. The Cross-Network Paid Performance enables social teams to analyze paid results across all of their networks.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. It’s simple: by allocating their budget (no matter how limitless or strained) wisely, and spending money only on channels and tools that meet their specific set of goals. And it’s not through webinars or Zoom meetings….

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising. I am shocked. S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Lead Forensics

APRIL 8, 2024

Outsource for Efficiency: Don’t have the bandwidth to create high-quality content in-house? Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 46% of B2B companies. Consider incorporating paid social media advertising into your strategy.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Outsource for Efficiency: Don’t have the bandwidth to create high-quality content in-house? Personalization Pays Off: Account-based marketing (ABM), which focuses on personalized campaigns for specific accounts, is a top strategy for 41% of B2B companies. Consider incorporating paid social media advertising into your strategy.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Allocate Financial and Human Resources.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Huptech Web

JULY 7, 2022

You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. A smart-budget allocation and investment on astute tools are enough to get you sales, required R.O.I.s, Example: Amazon Business, Alibaba Wholesale, IndiaMart, etc. and facilitate growth.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52