SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. Additionally, 91% or 102 SERPs had a review site or comparison article in the first organic search result. . Nearly three quarters, 74.8% Additionally, conversion rate optimization expertise will play a key role.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. percent, according to WordStream analysis. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. percent, according to WordStream analysis. We’re all aware of the correlation between CTR and landing on SERP number one.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. These reports analyze the combination of work and planning to gauge their effect because, without your work’s analysis, you can’t figure out if it’s working or not. SERP Feature: The number of SERP features like image pack, featured snippet, video, etc.

SEO 105

SEO Template SERP Keywords 105

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. When a business or website embarks on an SEO strategy, competitor analysis is far too often overlooked. It lets you know who you ought to be looking to outrank on SERPs. Performing SEO Competitor Analysis.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Moz

APRIL 10, 2019

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. I purposely removed queries with expanded sitelinks from the analysis, since those are highly correlated with dominant intent.

Google 57

Google SERP Long Tail Marketing Domain 57

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Moz

JANUARY 19, 2020

This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. I combined the SERP change numbers to the cleaned GDELT data by matching it to the URL of the linked-to site. And how can you potentially get the biggest organic lift?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Huptech Web

AUGUST 11, 2023

Conduct Competitor Analysis & Learn from their Successful Keywords Everyone in this world adapts to this way of gaining success. A competitor analysis lets you: Understand and learn from your competition: Conducting competitor analysis is a game changer when it comes to keyword research.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Conductor

JUNE 4, 2020

Look for trend data based on cohort analysis. #2 There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. Read surveys, respond to reviews, do focus groups.

SEO 64

SEO Tips SERP Forrester 64

Conductor

MARCH 24, 2020

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? Are there any irregular shifts in rankings? Why does this matter?

SEO 49

SEO Enterprise Management Correlation Comparison 49

KoMarketing Associates

MARCH 3, 2015

For campaigns that fall within the top advertising positions Sitelinks should be utilized to gain additional real estate on the SERPs and to bring attention to related products and services. Reports & Analysis. The Callout extension can be used to add time sensitive messaging or information with ad copy.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Use the SERP as if you were a potential customer looking for your solution. What does the search engine results page (SERP) look like?

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

KoMarketing Associates

NOVEMBER 18, 2014

Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. It provides insight into how B2B vendors need to reconsider digital marketing initiatives to keep up with buyer demand and expectations.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

seo.co

MAY 2, 2021

However, it needs the best implementation of data extracted from the competitor analysis. It provides the most highly correlated metrics according to the current Google rankings. Track the SERPs. It will help in improving your ranking on the SERPs. MOZ Link Explorer. Track website rankings. Analyze the backlinks.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. With categories, a great place to start is completing a competitor analysis with GMBspy Chrome extension. Blake Denman: Home Services. HVAC company? Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Leadspace

FEBRUARY 19, 2018

For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. Conclusion?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Moz

JULY 16, 2019

With so much talk about Google taking clicks away from our websites, Mary posited that Google’s actually giving local businesses a ton of opportunity to increase our conversions on the SERP itself. While both are important, Mary says that local businesses really need to concentrate on owning our branded SERPs.

SERP 46

SERP Lead Ranking SEO Lead Scoring 46

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Conductor

JANUARY 19, 2022

Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. It’s interesting to note, though, that an analysis of 3.8 If you add YouTube tags that aren’t relevant to the video in an effort to climb up YouTube’s search engine results pages (SERPs), you could be penalized by the channel.

Tagging 52

Tagging Youtube SEO Optimization 52

Terminus

AUGUST 21, 2017

In fact, every day I fight my SEO instincts to log in into my ranking tracking software and view my rankings as if there’s a direct correlation between ranking and revenue. Take a look at the average click-through rate (CTR) of a search engine results page (SERP) today: If you are a B2B marketer reporting on rankings, this should worry you.

Lead Scoring 25

Lead Scoring Lead Ranking Sales Qualified Leads High Quality Lead 25

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. Consider impressions and click-through rates. It can, as such, be viewed as an empty metric.

PPC 40

PPC Advertisements Advertising SEM 40

Moz

MARCH 5, 2019

Correlations between DA and SERP rankings. The most important component of Domain Authority is how well it correlates with search results. But first, let's get the correlation-versus-causation objection out of the way: Domain Authority does not cause search rankings. Methodology.

Domain 66

Domain Analysis Correlation SERP 66

Directive Agency

DECEMBER 13, 2018

Perform A Competitor Analysis. Google Correlate. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. To get set for B2B SEO success, start by looking at one of your competitor’s websites.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Moz

OCTOBER 15, 2018

There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs. SERP analysis from Keyword Explorer This is what it looks like in the organic results — the answer is there for all to see.

Organization 50

Organization FAQ Keywords SERP 50

Optinmonster

MARCH 4, 2024

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). SEO Strategy Planning : A higher DA score suggests a greater likelihood of ranking higher in SERP results, which can lead to increased organic traffic. What Is Domain Authority?

Domain 80

Domain Lead Ranking Lead Scoring SERP 80

seo.co

OCTOBER 11, 2021

When it comes to the first five positions in Google, shorter length appears to have a higher correlation to rankings. While a correlation exists between longer length, the correlation is small and gets even less important as you look at larger data set (i.e. Source: CognitiveSEO . Source: CapsicumMediaworks. Source: CanIRank .

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

Moz

DECEMBER 3, 2018

You will never eliminate the possibility of misinterpreting correlation as causation. As Rand once said in a Whiteboard Friday, “ Correlation does not imply causation (but it sure is a hint). This resource can help gauge the confidence you should put into each Pearson Correlation value. So what exactly have you done here?

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches. The Keyword Opportunity.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90