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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. Keep in mind that the price elasticity is not 1 fixed number for a product; at each price point the number may be different. But by how much?

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How to use pricing analyses to grow your business

ScanmarQED

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Why do we need more information besides price elasticity?

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How to Measure Your Content’s Effectiveness

ANNUITAS

This isn’t a light lift as it involves making sure that the MAP, CMS, CRM, and analysis tool that your company uses are all configured in such a way that performance can be connected back to contact-level behaviors. The three main KPIs to track content success are volume, elasticity, and impact expectation.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

Companies often face this challenge when their systems lack the computational power or optimized algorithms necessary for rapid data analysis. Slow Decision-Making: Delays in generating actionable insights due to slow data analysis. Examples include real-time user behavior tracking and instant campaign performance analysis.

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Margin under pressure: looking for smart software for support

ScanmarQED

As competitors are in a similar situation and will follow comparable analysis steps, a quick price increase can give you a head start and a better financial position. Factors affecting price elasticity. Manufacturers with brands that focus more on these consumer groups can expect a higher price elasticity for products.

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Log File Analysis 101 - Whiteboard Friday

Moz

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. How do we use it?

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Forrester B2C commerce suites: What made the winners stand out

ClickZ

Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path. To read more analysis on B2C Commerce Suites from The Forrester Wave, download the full report here. .