ScanmarQED

OCTOBER 3, 2023

What is price elasticity? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. Keep in mind that the price elasticity is not 1 fixed number for a product; at each price point the number may be different. But by how much?

Elasticity 59

Elasticity Pricing Price Class 59

Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. How do we use it?

Analysis 54

Analysis Elasticity Budget Programs Validation 54

ANNUITAS

NOVEMBER 5, 2020

From a top-funnel to bottom-funnel approach, the first step to ‘engage’ correlates with early stage content that attracts a wide audience by touching on high-level, thought leadership topics, like industry trends. And lastly, to maintain your refreshed content model, prioritize measuring success.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

JUNE 6, 2023

We also cannot bundle interactions into artificially combined ‘campaigns’ and make assessments based on a combination of activities, unable to decode the actual, specific correlation that led to key commercial outcomes. Every interaction must be able to be analyzed according to its content and channel “elasticity.”

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Convert

MARCH 2, 2022

Faster site speed correlates to better rankings. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). On the other hand, if elasticity is >1, minor tweaks could impact your demand.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. In regression analysis, the VIF statistic should be under five for every single variable.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Convert

MARCH 2, 2022

Faster site speed correlates to better rankings. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). On the other hand, if elasticity is >1, minor tweaks could impact your demand.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52