Only B2B

SEPTEMBER 21, 2021

On the other hand, only a few marketers and salespeople understand how to use data effectively and to fully use the huge array of customer insights it provides. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data?

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. This can be tracked using first party data as well as third party data.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Understanding the intricacies of web tracking, including measurements, analysis, and reporting, can get confusing. Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. This also depends on the type of intent data you are using.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Aberdeen

FEBRUARY 22, 2019

But DeepSqueak has revolutionized rodent vocalization analysis; from its availability, to its design (which is intended to empower non-expert users to analyze ultrasonic vocalizations), to its easy integration with existing rodent behavioral procedures. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Aberdeen

JANUARY 24, 2019

But a product labeled plug-and-play predictive analytics isn’t the key to a successful, predictive data-driven marketing strategy. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. It’s always great to have real data to use at the formulation stage.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

SalesIntel

MARCH 14, 2024

This data includes industry, company size, location, revenue, and organizational structure. What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Ensuring Quality Data. PureResearch is a product that helps you clean your data to ensure top quality results.

Intent Data 62

Intent Data Marketing Funnels Top of Funnel Intent 62

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Tools 111

NetLine

APRIL 11, 2024

An Analysis of 6.2 The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. Be vigilant in listening to your intent data and be ready to act when your prospects are in position to move ahead.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Ensuring Quality Data. PureResearch is a product that helps you clean your data to ensure top quality results.

Intent Data 52

Intent Data Marketing Funnels Top of Funnel Intent 52

Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. Data visualizations provided by Aberdeen, your winningest intent data provider, are not going to identify or cure rampant infectious diseases.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. Data visualizations provided by Aberdeen, your winningest intent data provider, are not going to identify or cure rampant infectious diseases.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. Providing data on 12.8 Providing data on 12.8

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Modern B2B

AUGUST 15, 2019

Intent data. By using intent data to inform these campaigns, you can really boost performance. What does intent data enable? Intent data gives you just that. Virtually every privacy policy you agree to online allows for this data to be shared, it’s part of the service agreement.

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Do the outcomes of Minkara’s research also apply to buyer intent data?

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

Albacross

JULY 23, 2019

At a minimum, your job will entail defining buyer personas , creating timely and relevant content, performing market analysis, and creating stable conversion pipelines. This is where intent data comes into play. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Intent-driven marketing is set to play a pivotal role in shaping the future of B2B demand generation.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116