article thumbnail

Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better.

article thumbnail

Universal scenarios: The key to comparing personalization technologies

Martech

Scenario analysis. In our experience, scenario analysis provides the most efficient shortcut for finding the best-fitting solutions and architectures. In this case, several personalization platforms started as simpler services for providing A/B testing. Common capabilities are: A/B Testing, or more advanced A/B/.N

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

article thumbnail

Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The multivariate testing option allows users to run combo tests simultaneously. This platform offers extensive tools for A/B testing, multivariate, and split URL experiments. You can also use data from Keyword Gap analysis to run profitable tests on your SEO-optimized pages to get more organic clicks and traffic to your pages.

article thumbnail

Top 24 A/B Testing Tools for 2024

Convert

Intellimize Intellimize is a website optimization platform with AI capabilities for personalizing and improving the experience of web visitors. And yes, this means you can run A/B tests and multivariate tests with it. 5 from 39 reviews Ideal use case: Web experimentation and personalization Pricing: Starts at $208.25/mo