Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. Conversion Rate: This is where the rubber meets the road.

Fulfillment 231

Fulfillment Video Marketing Content CTR 231

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. CPC (Cost Per Click): Payment is made when an ad is clicked.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. By keeping a close eye on your SEO performance, you can see what’s working well and what’s not.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

FEBRUARY 12, 2024

A great UX means lower bounce rates and higher engagement, which are big green flags for search engines. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Look at metrics like bounce rate, page views, and average session duration. Are they clicking where you want them to?

Marketing Websites 224

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 224

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. of all clicks.

Analysis 252

Analysis SEO Lead Scoring Lead Ranking 252

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. So, you’ll often need an extra nudge to get them clicking on your content. Be truthful and depict only the true essence of the content you produce to avoid clickbait.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Not finding what you’re looking for?

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Oktopost

MAY 20, 2024

On the flip side, traffic metrics, such as number of visitors and clicks to the website, show us the actions people are taking in response to our posts. Let’s explore the benefits of measuring engagement and the advantages of tracking website traffic to bring clarity to the ongoing debate about which social media KPIs are most critical.

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62

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. A user may engage with content by clicking a link, completing a form, or taking any other action. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. Identify sales goals you want to track.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives. Reporting Using Report Builder to create custom reports specific to your business needs to easily track your most valued social media data.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

NuSpark Consulting

FEBRUARY 3, 2023

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. For example, infrared cameras and sensors can be used to track how many people are passing by a digital billboard, if they’re looking at it, and how long they pay attention to it.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Optinmonster

MARCH 21, 2024

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. This will help you analyze trends your customers display as time passes.

Analytics 101

Analytics Work Management Planning Tools 101

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Not at all.

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Oktopost

SEPTEMBER 21, 2023

Not tracking analytics and ROI If you’re not tracking the analytics and ROI from your social selling posts, how are you supposed to understand what’s effective and what isn’t for your strategy? Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. CMWorld Click To Tweet. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). CMWorld Click To Tweet.

Analytics 97

Analytics Co-Registration Content Click Rate 97

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Clicks and click-through rate.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Optinmonster

FEBRUARY 7, 2022

Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Need to boost your conversion rates ? These conversion rate optimization tools can help you get the job done, simply and painlessly. Click here to get started ?. OptinMonster. ExactMetrics.

Conversion Rate 94

Conversion Rate A/B testing Optimization Conversion 94

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. It encourages readers to click through and see what other people are talking about. I will cover several important metrics you should track if you want your curation strategy to succeed. Curated Content Hub.

Curation 82

Curation Click Rate Content Open Rate 82