Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 331

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 331

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What is Universal Analytics?

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Hone your ability to track and analyze metrics.

Social Media 311

Social Media Work Management Marketing Management Media 311

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Using Analytics to Boost Email Signups.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. But fear not!

Forecasting 139

Forecasting SEO Terms and Conditions Marketing Analytics Tools 139

Marketing Insider Group

FEBRUARY 12, 2024

Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Focus on a Clean and Intuitive Design Your website should be easy on the eyes and easy to navigate. Conduct surveys, read reviews, and pay attention to customer feedback. What are they saying about your website?

Marketing Websites 224

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 224

DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Click Rate 97

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data. Yeah, Parse.ly

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 201

SEO Lead Scoring Lead Ranking SERP 201

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. By keeping a close eye on your SEO performance, you can see what’s working well and what’s not.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Optinmonster

MARCH 21, 2024

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Know your strengths.

Analysis 252

Analysis SEO Lead Scoring Lead Ranking 252

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

DivvyHQ

NOVEMBER 7, 2018

When it comes to eating, we have a vast number of delicious options at our (sauce-stained) fingertips, so we’re always keeping an eye out for “Best Of” lists where readers choose their favorite spots. A for Analytics. It comes as no surprise Google Analytics was a runaway No. Friends in High Places.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 108

Social Media Advertisements Advertising Tools 108

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential.

B2B Marketing 91

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 91

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. The best way to do that – and statistics back it up – is content marketing.

Startups 333

Startups Marketing & Strategy Marketing Strategy Content Marketing 333

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

ClearVoice

OCTOBER 31, 2023

Importance of SEO in B2C Marketing SEO is the cornerstone of B2C marketing because it brings your offering directly to your customer’s computers and mobile devices. Capturing consumer attention In the crowded e-commerce marketing landscape, capturing consumer attention is paramount.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Optinmonster

FEBRUARY 7, 2022

With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. If you have a WordPress site, MonsterInsights is the best and most popular analytics plugin to give you all of the data you need to boost your conversions with confidence. Google Analytics.

Conversion Rate 94

Conversion Rate A/B testing Optimization Conversion 94

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. We specialize in delivering design and content that not only catches the eye but also holds attention, turns prospects into clients, and boosts your bottom line.

Design 110

Design Marketing Websites B2B Ethics 110