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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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How to Optimize Content for Generative AI

Convert

Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing. I hope Google will also come up with some tracking solution (just like they did for Discover) which will make the optimization strategy even easier and more predictable for it. Up your analytics and conversion monitoring game.

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

Google Analytics Academy: Digital Analytics Fundamentals (Google). The metrics and KPIs that will be used to measure success: In order to determine whether your optimization efforts are successful, you need to have a clear understanding of the metrics and KPIs that you will use to track progress and evaluate results.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

Study how customers engage with your site and the type of content they're reading by looking at your site analytics. Use Keyword Reporting and Page Reporting to track how each project will impact your rankings. Conduct A/B or multivariate tests to optimize your conversion rate, improve user experience, or test landing page designs.

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Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). Form analysis: Extensive analysis of your online forms , identifying parts of the form that are too long, which answers are left blank, and where exactly folks abandon your form and page.