Hubspot

MAY 28, 2020

This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 97

Traffic Work Management Ethics Youtube 97

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014. Our Favorite Posts & Articles from 2013. From Andrea Cruz Lopez. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. The formula involves pay-per-click links that drive readers to off-site content, popularized by companies like Outbrain and Taboola. Who’s most likely to click on these? Recommendations by metric.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. Just click here to provide your postal address (I’ll send it anywhere in the world)! Well, now there is. Douglas Burdett, host of The Marketing Book Podcast.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 156

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 214

Social Media Cost Per Click Cost Per Thousand CPM 214

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Our Favorite Posts & Articles from 2015. Our Favorite Posts & Articles from 2014. Our Favorite Posts & Articles from 2013. From Andrea Cruz Lopez. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. High engagement rates often signal that your content is resonating with your audience.

Fulfillment 231

Fulfillment Video Marketing Content CTR 231

The Point

DECEMBER 5, 2023

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3%

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Content Standard

AUGUST 5, 2015

According to Pixable, there’s one key to success when it comes to driving a click-through rate (CTR) for content: a great headline. To boost click-through, a headline must generate intrigue about the article, says Pixable CEO Andy Volanakis in his recent post for TechCrunch. Headlines Must Be Relevant.

Click Rate 40

Click Rate Urgency Marketing CTR Demonstrating Intent 40

Optinmonster

APRIL 26, 2024

You can click their links to jump down to a more detailed explanation and use case. As we can see, Google is only showing the article I pulled that quote from, so I know it’s showing in Google results and hasn’t been plagiarized. Now, the top result is the National Geographic Kids article about jaguars.

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. UA measured bounce rate; GA4 measures engagement rate.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Contently

APRIL 12, 2023

Because schema markups deliver users with more relevant, rich results in SERPs , they can boost websites’ click-through rates by a whopping 36% — one study found that, on average, websites with schema markups rank four positions higher in SERPs than competitors without them. Use a schema markup generator.

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? Landing pages where people are directed after clicking the opt-in should align with the opt-in promise.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control means you pay for each click on your ad. In this article, we’ll cover PPC Pest Control strategies. Optimizing ad copy and landing pages can significantly improve conversion rates. Cost-effective advertising: You only pay if someone clicks your ad. You pay only when someone clicks your ad.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. For starters, email is still the most important source of information, particularly at the start of every day. Are the newsletters personalized in any way?

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Contently

MARCH 14, 2023

To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

ClickZ

FEBRUARY 22, 2023

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Take a look at how they did it in the Asana vs. Monday.com comparison article below.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sprout Social

MAY 18, 2022

In this article, we’ll walk you through 8 social selling metrics to pay attention to. Content engagement rate. To know if your content is resonating with them, look at your engagement rate performance. Follower engagement rate. Click-through rate. But if they clicked through?

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

SmartBug Media

MAY 12, 2023

What do I need to know about lead-to-MQL and MQL-to-SQL conversion rates? A lead-to-MQL conversion rate and an MQL-to-SQL conversion rate are both metrics to track your contacts throughout their buyer’s journey. How do I calculate a lead-to-MQL and MQL-to-SQL conversion rate? Let us know!

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. Social media: Likes, shares, and comments. Track and direct readers through the buyer’s journey.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. via Blue Fountain Media How to Calculate: Total Opens / Emails Delivered When to Track: Weekly Factors: There are a couple of factors that can affect your open rate. Check out our guide to reducing email unsubscribes rates for more tips.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? In this article, I’m going to share what makes Yes/No optins so effective and give you 6 creative ways to use them on your own site. 2-step or yes and no optins don’t ask you for your email address until you begin the process by clicking one of the buttons.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Optinmonster

JANUARY 29, 2024

We’re going to look at 15 important metrics later in this article. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. First, though, let’s take a look at the content marketing ROI formula.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Videos, products, brands, and articles can all be curated in interesting and engaging ways for your audience. Do you want to know if your content curation strategy is successful?

Curation 82

Curation Click Rate Content Open Rate 82

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

RebelMouse

OCTOBER 5, 2023

Providing the proper content recommendations can enhance user engagement and build brand trust, leading to longer site visits and better conversion rates if the content aligns with their interests, delivers value, and answers their queries. Related content is information relevant to specific topics or user interests.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. From my perspective, there are several key reasons.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Stevens & Tate

FEBRUARY 16, 2024

This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions. Tailoring your content and engagement strategies to align with each platform’s specific algorithms can lead to better visibility and interaction rates.

Social Media 96

Social Media SEO Optimization Media 96

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. Email marketing metrics (open rates, click-through rates, conversion rates, etc.)

Paid Content 72

Paid Content Acquisitions Cost per Acquisition Marketing AI 72

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Here are some types to consider: Button CTAs: Clear and visually appealing buttons with concise text that prompt recipients to click and proceed.

Urgency Marketing 101

Urgency Marketing Click Rate Email Marketing Act-On 101

Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Security bots may inflate click rates in email reports. That’s a lot for any marketer to unpack in one article. Marketers can no longer use personal data without restrictions.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97