Webbiquity

JULY 26, 2019

International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. How can businesses turn their digital transformation initiatives into daily business value? Artificial intelligence (AI) offers the most potential for companies’ analytic initiatives.

Digital Transformation 167

Digital Transformation Marketing AI Paid Search Agency Analytics 167

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology?

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? What is intelligent automation (IA)?

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. How will AI streamline your operations?

Marketing AI 123

Marketing AI Contingency Planning Work Management Digital Transformation 123

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Biznology

FEBRUARY 28, 2018

Business leaders are now losing sleep over digital transformation. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. Marketing transformation. IT transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. What is the role of #AI in marketing today? The role of digital transformation.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Salesforce Marketing Cloud

OCTOBER 23, 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? What are the critical actions you can take to help guide AI transformation in your organization?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Digital transformation goes beyond simple modernization. Business leaders focus on the technologies and strategy without ensuring that the corporate culture also undergoes a transformation. Source: McKinsey. Quick Takeaways.

Digital Transformation 272

Digital Transformation Paid Search Agency Lead Ranking Startups 272

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

Marketing AI 52

Marketing AI Enterprise Management Work Management Ethics 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. These companies harness powerful technologies such as cloud and big data, artificial intelligence (AI) and blockchain. How can a move to in-house marketing help?

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Exo B2B

OCTOBER 17, 2023

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we’re seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. Process automation.

Marketing AI 59

Marketing AI Paid Search Agency B2B Sales Loyalty 59

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

Marketing AI 55

Marketing AI Work Management Marketing Management Lead Ranking 55

Salesforce Marketing Cloud

JULY 10, 2023

Welcome to the digital era, where artificial intelligence reigns supreme and organizations find themselves on the cusp of a revolution. The AI future is here, and it’s driving incredible business momentum. Leaders and individuals are scrambling to understand the risks and opportunities of implementing AI.

Barriers 75

Barriers Ethics Digital Transformation Training 75

Martech

JUNE 15, 2023

“The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” ” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. Originally, Pega used AI to power case management in the BPM space.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Valasys

APRIL 11, 2024

11th April, New Jersey: All big tech companies are gathering to evaluate the use of AI on the place of man at work. Cisco plays the key role here while nine tech organizations formed the AI-Enabled Information Communication Technology (ICT) Workforce Consortium.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Contently

SEPTEMBER 21, 2023

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive.

Marketing AI 78

Marketing AI SEO Lead Ranking Burn Rate 78

ClickZ

JUNE 29, 2020

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 Demand for AI is showing resilience compared to other technologies in a post COVID-19 reality. 1) Marketing and customer engagement.

Marketing AI 137

Marketing AI Work Management Forecasting Marketing Management 137

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate. For the foreseeable future, human marketers are still relevant and needed.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. ARTIFICIAL INTELLIGENCE.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

ClickZ

JUNE 5, 2020

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. AI can help you filter all the feedback to organize the themes you need to focus on. The idea of ‘buy-side AI’ uses AI platforms to focus on the key data that will lead to success. Scaling personalization.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. Source: McKinsey & Company.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. The State of In-Housing Report 2022 looks at the digital nature of many organisations. Automation. This includes organisations in the iGaming sector.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Webbiquity

JANUARY 14, 2021

This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. Automation. Automation simply means using technology to perform or execute recurring business processes. With communication automation, businesses have been able to combat this challenge.

Marketing AI 265

Marketing AI Skype Work Management Business 265

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Exo B2B

JANUARY 29, 2020

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of chiefmatech.com. Source: Marketing Technology Landscape 2019. AI, consolidation and marketing transformation. A sea of martech.

Marketing AI 69

Marketing AI Marketing Management Digital Transformation Planning 69

Salesforce Marketing Cloud

JUNE 29, 2022

And business automation, like the kind enabled by MuleSoft , is at the top of that list. Companies have been investing in business automation for decades to eliminate manual tasks and free people to focus on things that drive growth. Automation for every team. Automating tasks makes workers happier and more productive.

Efficiency 98

Efficiency Marketing AI Automation Product 98

ClickZ

JUNE 22, 2020

The missing agent has been artificial intelligence which has become increasingly more adept at image recognition. Beyond image recognition, AI makes it possible to learn a person’s taste and style preferences. Why is this important to marketers? That is to say, they have found artificial intelligence , AI.

Marketing AI 121

Marketing AI eCommerce Lead Ranking Gartner 121

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 110

Analytics Enterprise Management Work Management Business 110

ClickZ

AUGUST 13, 2020

30-second summary: Choosing your first AI project is essential as digital organizations evolve. The correct use of AI is helping brands with insights with precision, accuracy and scale. A look at five simple steps organizations can take to start their AI journey. There is no singular path to AI success.

Marketing AI 100

Marketing AI Work Management Marketing Management Allocation 100

Martech Advisor

SEPTEMBER 18, 2019

Digital transformation is an opportunity for businesses to leverage technology to deliver a cutting-edge user experience. Learn how digital transformation can benefit your small business, writes Shane Barker, Digital Strategist, Shane Barker Consulting. Why Does Digital Transformation Matter?

Digital Transformation 64

Digital Transformation Small Business Marketing Marketing AI Marketing Budget 64