SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

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Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. One of the primary uses for AI is better automating customer journey orchestration.

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Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. While AI still won’t take your marketing job , it can help you be more productive.

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Heinz Marketing

OCTOBER 27, 2022

“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality. What is Artificial Intelligence?

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Vision Edge Marketing

FEBRUARY 27, 2024

Artificial intelligence (AI), despite its potential for objectivity, can inadvertently contribute to the echo chamber. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. For example, adding AI to healthcare processes may unintentionally have undesired effects.

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Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

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Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact.

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Marketing Insider Group

JUNE 26, 2023

Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons.

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Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

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Salesforce Marketing Cloud

JANUARY 27, 2022

In 2021, 86% of executives said that artificial intelligence (AI) will be mainstream technology at their companies – put to use on everything from commerce to customer service – and that number is sure to grow. Streamline workflows with AI and automation. This specifically relates to ethical AI.

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Pam Didner

MAY 7, 2021

AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. That’s AI at work. Hello, AI, again. When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you.

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Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

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Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ ’ We wanted to see how AI, like ChatGPT-3.5, Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise. Initially, ChatGPT-3.5

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Martech

SEPTEMBER 7, 2023

Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. The artificial intelligence piece. It will be a case of try it and see.

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

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Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

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SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Before we talk marketing, let’s chat about cars. What Is Your Artificial Intelligence Marketing Machine Capable Of? Wondering what we mean?

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SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

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Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? What is intelligent automation (IA)?

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Zoominfo

AUGUST 31, 2020

1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. The sad reality is that the world is getting flooded with small companies stretching the definition of AI-powered intelligence. ai” domains raise 3.5x But here’s the problem, a study from 2019 found that 40% of AI startups don’t actually use AI!

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Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Salesforce Marketing Cloud

JANUARY 27, 2022

Organizations add AI-based predictions and recommendations to their sales processes, only to find reluctant teams that don’t have trust in artificial intelligence (AI). Learn to increase the speed of work with artificial intelligence. How to get your teams to trust in AI. Read it now.

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Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

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Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Companies using AI/automation are finding it a big time saver. Big interest. Top use cases. Why we care.

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Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly.

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Salesforce Marketing Cloud

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone. Regardless of your learning style, we have deep technical AI and data learning opportunities for everyone.

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Goodish Agency

JULY 14, 2023

In the fast-paced world of modern marketing, staying ahead of the competition requires embracing the latest technologies. Artificial intelligence (AI) automation has emerged as a transformative force, revolutionizing traditional marketing processes.

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Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

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Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Let’s focus on one important digital marketing element: a company’s website.

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Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts.

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ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. It’s also likely to be a useful content marketing tool.

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Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) They may speed up your time to results, automate painful routines, and enable you to focus on what matters most. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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Adobe Experience Cloud Blog

JULY 10, 2018

Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents.

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Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. From there, we built a business on the tool, which we call personality-based marketing.

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sagefrog

NOVEMBER 1, 2023

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). AI can sift through this data efficiently, extracting valuable insights and trends.

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