B2B Marketing and Intent Signal - B2B Marketing Zone

How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

FEBRUARY 14, 2020

There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? To avoid this, B2B marketing professionals use intent signals to identify accounts with high intent.

Intent Signal

Intent Signal Intent B2B Marketing Top of Funnel

How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

FEBRUARY 14, 2020

There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are. What Are Intent Signals? Those with “high” intent will get an email or call from your salespeople.

Intent Signal

Intent Signal Intent B2B Marketing Top of Funnel

Not All B2B Intent Signals Are Created Equal

PathFactory

JULY 18, 2022

In the days of B2B marketing yore, the only way you’d know if someone was interested in your product was when they said so, either by attending meetings and demos or, quite simply, by purchasing it. All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand.

Intent Signal

Intent Signal Intent B2B Buyer's Journey

How to Craft Winning Go-to-Market Strategy in B2B Marketing

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy

Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing

B2B Marketing Budget Programs Spending B2B

Anatomy of a Buyer Intent Signal

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. The anatomy of these signals, however, is often vaguely interpreted and unreliable. Signal Keywords.

Intent Signal

Intent Signal Buyer Intent Intent Intent Data

B2B Intent Marketing: Capturing Business Leads

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads.

Intent

Intent B2B Marketing Intent Signal Lead Ranking

Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics

Webinar Metrics Forrester Top of Funnel Research

Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.

Intent Signal

Don’t Miss Buyer Intent Signals: Adopt AI for B2B Marketing

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. Augment Marketing Activities with AI.

Intent Signal

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles

Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. When we say we have insights into what B2B professionals actually want and need, we mean it.” Actually marketers are more squeamish about gated content than visitors!

Top of Funnel

Top of Funnel Marketing Report Intent B2B Marketing

How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects.

Intent Data

Intent Data Intent B2B Sales B2B Marketing

How To Pinpoint B2B Customer Pain Points

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Intent Signal

Intent Signal Zoominfo B2B Marketing Analytics Tools

B2B Marketing Trends: What to Expect in 2022

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends

Trends Account Based Marketing B2B Marketing Paid Search Agency

Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data

Intent Data Intent Event Marketing Marketing AI

New ways to identify B2B buying group members

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Marketing to buying teams is not the same as marketing to accounts. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. Specifiers How is this thing better than the competition?

Ideal Customer Profiles

Ideal Customer Profiles Buy Marketing Automation Services Work Management

Predict Your Success with Buyer Intent Signals

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Predict Success by Measuring Buyer Intent.

Intent Signal

Intent Signal Buyer Intent Intent Purchase Intent

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. This is compared to just 17% of their counterparts who are not leveraging intent data.

Intent Data

Intent Data Marketing Analytics Tools Marketing Report Intent

How To Pinpoint B2B Customer Pain Points

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Intent Signal

Intent Signal Zoominfo B2B Marketing Analytics Tools

AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Wondering how to incorporate AI and automation into your ABM strategy?

Account Based Marketing

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools

64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation

Marketing Automation Automation Intent Signal Demand Generation

5 strategies B2B marketing and sales teams can bank on as markets tighten

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: How ABM strategies can accelerate marketing and sales velocity.

Marketing Analytics Tools

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy

Deep Learning for Rat Squeaks, Machine Learning for Intent Signals

Aberdeen

FEBRUARY 22, 2019

B2B buyers conducting active research on the Internet are not rodents, and Aberdeen is certainly not predicting wins and losses based off squeaks. However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal

Intent Signal Intent Intent Data Purchase Intent

Why ZoomInfo is Acquiring Clickagy

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo

Zoominfo Intent Signal Work Management Intent Data

Poll Results: Which B2B Marketing Trends Will Be Most Prevalent In 2024?

B2B Marketing Exchange

NOVEMBER 30, 2023

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear.

Trends

Trends B2B Marketing Lead Scoring Lead Ranking

How to sharpen your B2B marketing experience strategy

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy

What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation

Demand Generation Ideal Customer Profiles Intent B2B Marketing

Why Every B2B Marketer Should be Leveraging Intent Data

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

Intent Data

Intent Data Demand Generation Intent Lead Scoring

6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? Is there a singular trait that unifies their go-to-market and determines their outsized success? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth.

Top of Funnel

Top of Funnel B2B Sales B2B Marketing DemandBase

AI Powered Digital Transformation in B2B Marketing

Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

Marketing AI

Marketing AI Digital Transformation B2B Marketing Top of Funnel

5 Key Moves for B2B Intent Marketing

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI

Marketing AI Intent Intent Signal Account Based Marketing

Integrate introduces Data Guardian for privacy and compliance

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals.

Privacy

Privacy Intent Signal Lead Scoring Lead Ranking

How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data

Intent Data Intent B2B Sales ROI

Virtual Prospecting with Intent Data: Fueling B2B Engagement

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data

Intent Data Intent Intent Signal Account Based Marketing

Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data?

Intent Data

Intent Data Intent Intent Signal Sales Qualified Leads

Streaming Vs. Real-Time Intent Data

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data

Intent Data Intent Marketing Analytics Tools Intent Signal

5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data

Intent Data Intent Top of Funnel Demand Generation

7 Tips to Prepare B2B Marketers for the New Reality

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management

Work Management Marketing Management B2B Marketing DemandBase

10 Ways to Use Intent Data to Turbocharge ABM Performance

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth.

Intent Data

Intent Data Account Based Marketing Intent ABM

Streaming Vs. Real-Time Intent Data

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data

Intent Data Intent Marketing Analytics Tools Intent Signal

The state of intent data in 2023 and beyond

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

Intent Data

Intent Data Intent Marketing Analytics Tools Intent Signal

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Show

Trade Show Marketing Budget Creation Marketing Budget Buy

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Gone are the days when gating all content to meet quarterly MQL KPIs was effective.

Lead Ranking

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring

How to Use Intent Signals: 4 B2B Marketing Tips

How to Use Intent Signals: 4 B2B Marketing Tips

Trending Sources

Not All B2B Intent Signals Are Created Equal

How to Craft Winning Go-to-Market Strategy in B2B Marketing

Contact vs. Company Intent Signal Data

Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools

Anatomy of a Buyer Intent Signal

B2B Intent Marketing: Capturing Business Leads

Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Intent Signal Data 101

Don’t Miss Buyer Intent Signals: Adopt AI for B2B Marketing

Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?

How To Pinpoint B2B Customer Pain Points

B2B Marketing Trends: What to Expect in 2022

Intent Data: A Game-Changer for B2B Event Marketing

New ways to identify B2B buying group members

Predict Your Success with Buyer Intent Signals

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

How To Pinpoint B2B Customer Pain Points

AI, Automation, Intent: The State of Account-Based Marketing in 2023

64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

5 strategies B2B marketing and sales teams can bank on as markets tighten

Deep Learning for Rat Squeaks, Machine Learning for Intent Signals

Why ZoomInfo is Acquiring Clickagy

Poll Results: Which B2B Marketing Trends Will Be Most Prevalent In 2024?

How to sharpen your B2B marketing experience strategy

What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Why Every B2B Marketer Should be Leveraging Intent Data

6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

AI Powered Digital Transformation in B2B Marketing

5 Key Moves for B2B Intent Marketing

Integrate introduces Data Guardian for privacy and compliance

How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Virtual Prospecting with Intent Data: Fueling B2B Engagement

Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Streaming Vs. Real-Time Intent Data

5 Intent Data Mistakes Holding B2B Marketers Back

7 Tips to Prepare B2B Marketers for the New Reality

10 Ways to Use Intent Data to Turbocharge ABM Performance

Streaming Vs. Real-Time Intent Data

The state of intent data in 2023 and beyond

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

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