Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 223

Marketing Budget Work Management Marketing Management Marketing Budget Creation 223

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. What’s Changed for B2B Content Marketing? B2B Content Marketing Strategy.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Hands down. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Vision Edge Marketing

APRIL 5, 2022

More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . How Content Marketing and Thought Leadership are Related .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. The problem is, registration and thought leadership are at odds with each other.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. It starts with a keen understanding of B2B buyer behavior.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. That’s why a workshop can revamp your business’s marketing efforts in an almost magical way. At first, we thought so too – until we saw the magic happen ourselves. Can you imagine seeing your content rank on Page 1 of SERPs?

Lead Ranking 247

Lead Ranking Planning B2B Thought Leadership Lead Scoring 247

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 164

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 164

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. Content calendars should be at least 90 days out.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 100

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 100

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Content leads.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. LinkedIn is more of a thought leadership platform. LinkedIn is a valuable online business tool for B2B marketers.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. But they all rely on one key element, and that’s content.

B2B Marketing 284

B2B Marketing B2B Thought Leadership B2B Thought Leadership 284

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. How to Develop a B2B Demand Gen Strategy .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 359

Paid Content ROI Paid Search Agency Media 359

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. In fact, The Forecast is the fastest-growing content marketing platform I have ever worked on. How could we ever break through?

Forecasting 327

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 327

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Another approach is to focus on low-cost or no-cost marketing tactics.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

DivvyHQ

JANUARY 13, 2021

You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? I'd bet money that a lack of distribution and promotion is to blame. Let's change that in 2021. Here's a good starting point.

Distribution 74

Distribution Content B2B Promotion 74

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. There are 3 major trends in the digital marketing industry I think everyone will be talking about. The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. It could even be a mix of these.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Elevate your customer experience through content marketing and download the free B2B Content Marketing Guide.

Top of Funnel 99

Top of Funnel Product Marketing Management Content Marketing 99

Contently

NOVEMBER 2, 2018

Though I was still years from accepting a job in content marketing, I got a mini-education in the field each time someone brought up the stunt. It wasn’t as crazy as Stratos , everyone said, but Red Bull was helping to “Keep Portland Weird” with the marketing stunt. A company with something to prove.

Paid Search Agency 167

Paid Search Agency Companies Content Marketing Planning 167

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. So now that you’ve worked hard to create great content, it deserves to be read. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Maybe it was the CEO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

BenchmarkONE

JULY 28, 2022

Content marketing is a pretty broad term. While some firms put a lot of emphasis on the “marketing” side of the equation, others may be strictly content production houses. The best measures of success for content marketing aren’t always intuitive. Why Content Marketing Matters Now More Than Ever.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Launch Marketing

OCTOBER 18, 2023

For example, “B2B Marketing Strategy | Launch Marketing”. Here are a few tactics for promoting your new website: Distribute a Press Release. This gives a boost from an SEO standpoint and increases the content reach at the same time. Strong content supports SEO efforts by boosting keyword ranking and traffic.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127